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영옥(Rong Yu),양은경(Eun-Kyung Yang) 충남대학교 사회과학연구소 2020 사회과학연구 Vol.31 No.2
This study examined the emotional characteristics of China’s most popular social media, Weibo, recognizing that online media are based on algorithms that enable them to produce emotional content actively and have a great social impact. First, the anger that appears in the discourses of users produced and distributed in Weibo is more of a self-destructive emotion that is enjoyed by criticism itself or expressed in ridicule and cynicism, rather than improving or reforming reality. Second, Weibo users disparage various socially underprivileged groups, and at the same time, insist on absolute egalitarianism in recognition that the victims or underprivileged are theirs. Conflict and hostility between middle and lower classes with the same social position are accelerating, targeting the minority and underprivileged groups of society, not the privileged vested groups, who have the privilege of being angry. Third, not only gender conflicts in the Weibo space, but also mutual criticism and aversion among generations, classes, and groups are found, ranging from political elites, generations, races and ethnicities, and groups with different tastes. To mitigate the emotional structure of the ressentiment, one must recognize that these emotions are not limited to specific generations and groups, and through policies to produce stable living conditions rather than criticism and regulatory-driven responses. Overall, efforts to reduce feelings should be given priority.