http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 안인구(In - Koo Ahn) (검색결과 2 건)
- 무료
- 기관 내 무료
- 유료
-
공기업의 공유가치창출(CSV)활동이 고객관계관리(CRM)에 미치는 영향 - 조직구성원을 중심으로 -
안인구 ( In-koo Ahn ),송균석 ( Kyun-seok Song ) KNU기업경영연구소 2020 기업경영리뷰 Vol.11 No.3
The purpose of this study is to perform empirical verification of the impact of SOE CSV activities on customer relationship management of internal members. CSV activities are focused on re-recognition of products and markets claimed by Porter and Kramer (2011), redefining productivity in the value chain, and developing regional clusters. Based on the research of Morgan and Hunt(1994) and Ganesan(1994), customer relationship management constituted organizational trust and organizational commitment, and analyzed the impact relationship between CSV and CRM. In addition, the mediation effect was verified empirically in the relationship that organizational trust, which is a component of CRM, affects organizational commitment. The subject of the study was an empirical analysis with 288 copies of the Incheon International Airport Corporation and public enterprises that have CSV as their corporate mission or management policy among 36 representative public enterprises. As a result of the research, it was shown that the re-recognition of products and markets and the redefinition of production definition in the CSV activities of public enterprises had a significant effect on organizational trust, but did not show a significant effect on organizational commitment. On the other hand, in the case of regional cluster development, it has a significant effect on both organizational trust and organizational commitment. In addition, as a result of verifying the mediating relationship of organizational trust in the relationship between CSV activities of organizations and organizational commitment, the effect of product and market rerecognition on organizational commitment showed that organizational trust has a full mediating effect. In the relationship between value chain productivity redefinition and organizational commitment, organizational trust has a partial mediating effect, and in the relationship between regional cluster development and organizational commitment, there can be no mediating effect of organizational trust. Therefore, in order for the CSV activities of SOEs to increase the performance of organizational commitment through organizational trust, innovative changes that take into account various types of products and productivity, such as reorganization of rational organizational structures, development of products that reduce environmental pollution, implementation of flexible working systems, and work-home balance, etc. Is required. In addition, through the development of regional clusters focused on realizing external contributions and social values, it is possible to bring about management innovation of a sustainable public enterprise by simultaneously realizing organizational trust and organizational commitment.
-
ScienceON연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
