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`99 하남 국제환경박람회의 경영·경제 타당성 결과에 관한 연구
변정우(Jeoung Woo Byun),안경모(Kyung Mo An) 한국호텔관광학회 2001 호텔관광연구 Vol.3 No.2
This paper is to evaluate the result of $quot;`99 Hanam International Environment Fair$quot; in its management and economical aspects with a view to establishing a basic format for enhancing the added value for the future events of its kind. The regional scope of this study covers the venue of $quot;`99 hanam International Environment Fair$quot; held at the Boat and Canoe Race Park located in Hanam City of Kyunggi Province and its neighborhood. The study was conducted focusing on the period the Fair took place, from 21 Sept. to 31 Oct. 1999 and a subsequent survey was performed from September to November 2000. The significance of $quot;`99 Hanam International Environment Fair$quot; was studied technically with reference to the management result like the financial balance, economy, and the influence to other industries in addition to the study of visitor preference. The study shows the event, as an environmental fair, did not have so much an economic effect as an educational effect in promoting the significance of the environment preservation. From the economic standpoint, the fair incurred financial deficit on the Hanam City for its disregard in taking into consideration every possible situations concerning the fair and its procedural problems in actually performing the fair. As a conclusion, the study suggests that the opinion of the residents should be heard for planning of similar events and the concrete and detailed preparations taking every situation into account should be made by event professionals.
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