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중국관광객에 한국선호도가 한국제품 구매의도에 미치는 영향
소원근(Won-Kun So),김하균(Ha-Kyun Kim) 한국무역연구원 2016 무역연구 Vol.12 No.5
K-pop has gained its popularity in Asia, and its popularity is mostly concentrate in China and Japan. The positive effect of the Korean wave and K-pop has lead to increase in preference for Korean products in China, thus causing the number of Chinese visitors going to Korea to buy Korean products and to tour Korea. This study examines the factors affecting Chinese consumer preference for Korean products and tourism. It is designed a model consisting of Chinese consumer preference, intention to engage in Korea tourism and purchase intention relative to Korean products. The study analyzed the characteristics of Korean culture in China. To define characteristics of Korean culture, variables are selected from domestic and foreign researches. It is also surveyed by Chinese who have experienced Korea culture and empirically analyze the survey data through statistical technique. For the study of basics statistics, It is used SPSS20.0. Smart PLS2.0 is used for hypothesis testing. The results of this study are as follows: First, Chinese consumer preference for Korean products positively affects Korea tourism intention. Second, Chines consumer preference positively affects purchase intention relative to Korean products. However, Korea tourism intention does not affect purchase intention of Korean products.
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소원근(Won-Kun SO),김하균(Ha-Kyun KIM) 한국수산해양교육학회 2016 水産海洋敎育硏究 Vol.28 No.5
The social responsibility of companies helps to produce profits through the brand asset provoking consumers’ purchase intention. This study examines the perspective of the social responsibility of fishery companies and empirically analyzes the relationship between the social responsibility and customer loyalty. The study shows the four main results. Firstly, the social responsibility of fishery companies significantly affects the brand asset. Secondly, the brand asset and bland image partially affects the customer loyalty. However, the brand awareness and perceived quality of products do not significantly affect the repurchase intention. thirdly, the social responsibility of fishery companies significantly affects the customer loyalty. Finally, the social responsibility of fishery companies and the customer loyalty have a moderating effects by general firms and fishery firms(fishery distribution, fishery processing and production company).
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고액결제와 소액결제에서 간편결제 요인이 이용행동에 미치는 영향
강선희(Sun-Hee Kang),소원근(Won-Kun So),김하균(Ha-Kyun Kim) 한국무역연구원 2017 무역연구 Vol.13 No.1
FinTech is a new electronic technology which is considered an easy payment system. This study suggests an easy payment system which is a modified model of intention of adoption of an easy payment system based on UTAUT (Unified Theory of Acceptance and Use of Technology). The modified model diagnoses variables affecting customers’ acceptance intention by adding a new factor of perceived risk in term of size of payment - a major payment and a small payment. It is also surveyed by users who have experienced easy payment and empirically analyze the survey data through statistical technique. SPSS22.0 was used to generate basics statistics. while Smart PLS2.0 was utilized for hypothesis testing. Smart PLS2.0 is a structural equation method of partial least square. Result indicate that when a major payment is made, effort expectancy, social influence, and perceived risk affect intention of adoption. However, performance expectancy does not affect intention of adoption. Moreover, when a small payment is made, effort expectancy and social influence affect intention to adopt, but performance expectancy and perceived risk do not affect intention to adopt. Furthermore, perceived risk significantly affects intention to adopt negatively in the case of a major payment but does not significantly affect a small payment. Lastly, intention to adopt is significantly related to usage behavior.
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