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서동주 ( Tong Joo Suh ),손민수 ( Min Su Son ),김홍석 ( Brian H. S. Kim ) 한국농업경제학회 2014 農業經濟硏究 Vol.55 No.2
Recently urban farming attracts a lot of interest and attention from the citizens. Increasing demand of the urban farming can be closely associated with values of the urban farming. The objective of this study is to observe the value of urban farming and to look for ways to improvement of value using one of the stated preference methodology called Contingent Valuation Method. Specifically, this study focuses on experience effect and examines urban farming values from experience group and unexperienced group and variability of their willingness to pay (WTP).