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방한 중국 관광객의 한국관광 후 만족도에 관한 연구 -패키지 상품 이용고객을 중심으로-
정수현 ( Su Hyun Jung ),조강필 ( Kang Pil Cho ),범소묘 ( Xiao Miao Fan ) 한중사회과학학회 2011 한중사회과학연구 Vol.9 No.2
The Tourism Industry is becoming and will continue to be the leading industry in the 21st Century. China`s annual GDP growth has grown at an average of 8% over the past thirty years. This has resulted in not only an increase in the income and the leisure and entertainment time of Chinese people, but also an increase in the number of Chinese people wanting to travel abroad. Because of its close location to China, and due to the influence of Han-Liu, a large number of Chinese tourists visit Korea. This study will focus mainly on the experiences of Chinese people who have been on package holidays to Korea. The objectives of this study are to evaluate the satisfaction of Chinese package tourists on travel motivations, South Korea`s national image, tourism commodity attributes and the travel satisfaction by the survey after having visited Korea. The objectives of this study are as follows; Firstly, conducting a survey on general satisfaction of Chinese package tourists who have finished their tour courses; Secondly, analysing the motives behind Chinese people taking these trips, national images, tourist production attributes and their impact on the Chinese tourists satisfaction; Thirdly, providing some policy implications to the Korean tourist industry to develop new tour production to match the demands of Chinese package tourists, and then enhance the satisfaction of Chinese package tourists to the Korean tour industry.
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