http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : 배경한(Bae, Kyung Han) (검색결과 25 건)
- 무료
- 기관 내 무료
- 유료
-
-
-
-
배경한(Kyeonghan Bae),정동영(Dongyoung Jeong),김지영(Alex Jiyoung Kim) 한국소비문화학회 2023 소비문화연구 Vol.26 No.1
최근 COVID-19 확산과 함께 온라인 쇼핑 빈도가 증가하며, 소비자들은 온라인 쇼핑에 내재되어 있는 제품 불확실성을 줄이기 위해 제품 리뷰에 의존하는 경향이 높아지고 있다. 마케팅 맥락에서의 리뷰 연구들은 주로 제품 유형(물질재 vs. 경험재)에 따라 달라지는 소비자들의 리뷰 의존도에 초점을 두고 진행되어 왔지만 일관된 결과를 제시하지 못하고 있는 실정이다. 더욱이, 시각적인 정보를 제공하여 객관성을 전달하는 사진 및 동영상이 추가된 리뷰(vs. 텍스트)에 대한 제품 판매자 및 소비자들의 수요가 늘어나고 있음에도 이에 대한 고찰과 마케팅적 가치에 대한 연구는 부족하다. 따라서 본 연구에서는 제품 유형에 따라 달라지는 소비자 리뷰 의존도에 대한 일관되지 못한 연구 결과를 통합하고, 리뷰의 유형에 따른 조절 효과를 알아보고자 한다. 국내 검색 엔진의 쇼핑 데이터에 바탕을 둔 연구 결과는 다음과 같다. 먼저 소비자는 물질재 제품을 구매할 때 보다 경험재 제품을 구매할 때 리뷰에 덜 의존하는 경향이 있는 것으로 나타났으며, 텍스트 리뷰가 사진 및 동영상이 추가된 리뷰 보다 리뷰 의존도에 더 긍정적 영향을 미치는 것으로 파악되었다. 하지만 경험재 제품을 구매할 때 사진 및 동영상이 추가된 리뷰가 제시되면 부정적이던 리뷰 의존도가 상쇄되는 것으로 나타났다. 이는 사진 및 동영상이 추가된 리뷰가 온라인 쇼핑의 불확실성을 감소시킬 수 있다는 사실로 해석될 수 있다. 따라서 본 연구는 소비자는 물질재 제품을 구매 할 때 리뷰에 더 의존한다는 결과를 제시함으로써 일관되지 못한 선행 연구 결과를 통합하며, 사진 및 동영상이 포함된 리뷰가 쇼핑 불확실성을 줄이는데 효과적임을 제시할 수 있다. As consumers' online shopping has increased due to the recent spread of COVID-19, consumers are increasingly relying on product reviews to reduce the uncertainty inherent in online shopping. Accordingly, many previous research have emphasized the importance of reviews, but studies related to reviews in the marketing context have mainly focused on the impact of reviews that vary rely on product types (materials vs. experiential). Nevertheless, the results of previous research are mixed. In particular, there is a lack of research on the marketing value and consideration of reviews (vs. text) with added photos and videos that can be used as a tool to reduce the uncertainty of online shopping. Therefore, this research analyzes the effect of product types on review rely and integrates mixed research results. In addition, we would like to find out how reviews with added photos and videos affect the rely on reviews that vary relying on the product type. The research results based on shopping data of domestic search engines are as follows. First, it was found that consumers tend to rely more on reviews when purchasing material goods products. Reviews with added photos and videos were found to have a negative effect on review dependence rather than reviews consisting only of text, which was found to be offset when purchasing experienced products. This can be interpreted as the fact that photo and video reviews can reduce the uncertainty of online shopping. Therefore, this research integrates mixed previous research results by first suggesting that consumers rely more on reviews when purchasing material products to reduce shopping uncertainty, and second, it can suggest that reviews containing photos and videos are effective in reducing this uncertainty.
-
裵京漢(Bae Kyoung-han) 역사학회 2008 역사학보 Vol.0 No.200
This article traces the way of how the Republicanism became rooted as the Chinese political system, which had introduced to china as a representative form of western democratic political system in late nineteenth century and how its characteristics were formed. Based on these speculations, it is aimed at examining the future of democracy, which is the biggest task for present China. Although it was the reformists insisting on the reform of political system to the constitutional monarchy who had introduced the Republican political system to China first, it was the revolutionists, leading power of the 1911 Revolution, who actively urged to transfer to republican system. Through the 1911 Revolution, the emperor system was ended which had been maintained over 2000 years and the first republican country of Asia was successfully emerged. However the newborn China was republic only in appearance, lacking the people with republican consciousness. The premature aspect was revealed either by the revival movement of emperor system led by Yuan Shi-kai or by the confused fight among warlords after the death of Yuan Shi-kai. The subsequent May Fourth Movement claimed to stand for the new cultural movement, in fact, put its target to create the people with republican consciousness, which was prerequisite for the substantial revolution of republicanism. It is why the May Fourth Movement is evaluated as the second revolution of republicanism. The Nationalist Revolution which was started from the reorganization of the Guomindang in 1924 led to the birth of centralized authoritarian nation state, that is, the Nanjing Nationalist Government, owing to the territorial and political unification, though imperfect. However it is hard to take the Nanjing Nationalist Government as the establishment of genuine nation state in terms of the following aspects: First, the party state system of the Nanjing Nationalist Government, basically founded on the political discipline and the rule by party, assumed the people need to be enlightened and disciplined. Second, it negated the constitutional government which had been regarded as the most essential goal since the formation of the Republic of China. Hence, I consider the party state system was a form in transition period toward the nation state. I would call it "Chinese style nation state", that is, a nation state with unique characteristic because of the historical circumstances of modem China in which the national unification and the independence could not but be emphasized. After the establishment of Nanjing Nationalist Government in 1928, diverse actions for democracy were displayed, for example, several times of anti Chiang Kai-shek or anti-central War by warlords, and the movements for constitutionalism by various powers. These were, in a sense, attempts to go beyond the limitations of "Chinese style nation state". However, the full-scale war between China and Japan, prolonged for 8 years since 1937, made all these attempts for democracy useless, and then the limitations were handed over to the political system of Chinese Communist Party which finally emerged as new central power at the end of the Sino-Japanese War. From this speculation, it is reasonable to describe the relationship between the present political system of Chinese Communist Party and the party state system of Guomindang as half brothers. Considering the diverse phenomena displayed in China since 1980s, for example, rapid economic development and the pervasion of differentiation between state and society, progress to the information-oriented society, and division of power by the districts and minority races, i.e., the increasing demand for local autonomy, it would be inevitable to carry out the fundamental reform of the party state system in near future.
-
RFID 기반 실시간 정보 공유체계를 운영하는 공급망의 협업시스템 분석
배경한(Bae, Kyung Han),유인선(Yoo, In-Seon) 한국상품학회 2010 商品學硏究 Vol.28 No.5
공급망 혁신을 주도할 것으로 예상되던 RFID의 확산 속도가 늦어지고 있다. 그 이유로는 RFID 인프라를 확보한 기업이 많지 않아서 RFID를 이용한 거래가 활발하지 않고, 기업의 입장에서는 비교적 고비용인 RFID를 투자한 후 효과의 실증사례가 많지 않기 때문에 투자에 신중한 것이 직접적인 원인으로 파악되고 있다. 기업들이 RFID를 능동적으로 사용하기 위해서는 기업을 위한 ROI가 제시됨과 더불어 공급망관리(SCM) 측면에서 RFID 효과가 제시되어질 필요가 있다. 본 연구는 공급망에서 실시간 정보공유 가치를 규명하는 분석모형을 개발하고, 이 모형을 활용하여 RFID와 타 시스템을 비교 분석하여 공급망관리 측면에서 RFID의 효용가치를 규명한다. The speed of RFID expansion that is expected to innovate supply chain has not happened as quickly as expected. Such results directly from the facts that trading using RFID has not been brisk, and from the perspective of a company, there have little been proven cases about the effects of investments on RFID involving a high cost. Accordingly, many companies have been more cautious about their investments in RFID. In order for companies to utilize RFID proactively and manage supply chain appropriately, it is important to present ROI as well as the effect of investments in RFID. The current study attempted to (1) develop an analysis model for explaining the value of real-time information sharing and (2) investigate an effective value by comparing RFID with other systems from the perspective of supply chain management.
-
-
-
-
KCI연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
