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방지선(Bang, Ji Sun) 한국영유아교육지원학회 2017 영유아교육지원연구 Vol.2 No.1
본 연구는 만 0-5세 영유아를 양육하고 있는 조부모의 양육실태와 양육의 어려움, 사회적 지원에 대한 요구를 조사함으로써 조부모 양육참여를 도모할 수 있는 접근방법 및 조부모양육 지원의 방향을 모색하는 것을 목적으로 한다. 연구대상은 서울·경기 지역에 거주하고 있는 영유아기 손자녀를 양육하는 조부모 181명이다. 수집된 자료는 통계 프로그램(SPSS 23.0)을 사용하여 기술통계, t-test, ANOVA, Scheffe 검증을 실시하였다. 본 연구의 결과 첫째, 60대의 고졸 이상 조부모의 양육 참여비중이 높았으며, 성인자녀와 경제적으로 서로 독립되고, 손자녀와 따로 살면서 양육 돌봄을 하며, 성인자녀로부터 양육에 대한 보상을 받는 조부모의 형태가 많았으며, 대부분의 조부모가 양육만족감을 느끼고 있었다. 둘째, 조부모 양육참여에 있어서 생활지도참여가 높았고, 학습지도참여가 가장 낮게 나타났다. 셋째, 조부모의 양육 어려움 중 두드러진 요인은 체력적인 어려움이었으며 환경적, 교육적, 경제적 어려움 순으로 나타났다. 넷째, 조부모 양육지원요구 중 교육지원요구가 가장 높았으며, 환경지원요구, 경제지원요구, 체력지원요구 순으로 나타났다. 본 연구결과 조부모 양육참여의 제고를 위해서는 보다 체계적이며 정책적인 조부모 지원이 필요함을 시사한다. This study examined the current situation of the grandparents who are providing childcare to 0~5 year-old children, their childcare difficulties, and demand for social support. A survey was conducted on 200 grandparents who were providing childcare for young children of 0 to 5 years of age who were attending 12 kindergartens and day care centers located in Seoul and Gyeonggi Province area. As for survey method, visits to educational institutions were made to explain the purpose of research; then questionnaires were sent to the institutions and collected. 181 questionnaires were finally used and the data was analyzed by SPSS 23.0 program. The results are the followings. First, as for the current status of grandparents’ childcare, many grandparents in their 60s with high school or higher education were involved in grandparental childcare. Second, among the items of grandparents’ involvement in childcare, involvement in life guidance marked the highest score, followed by household guidance, leisure guidance, involvement in learning guidance. Third, the most outstanding difficulty in grandparental childcare was physical difficulty, followed in the order by environmental, educational, and economic difficulties. Fourth, among the items of demand for grandparental childcare support, demand for education support was the highest, followed by demands for environment support, economic support, and physical support. In order to boost grandparents’ involvement, more systematic and diverse forms of supports of grandparents are needed.
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국내 프로야구 구단의 브랜드이미지 형성에 영향을 미치는 주요 요인에 관한 연구
이정학(Lee Jeoung-Hak),방지선(Bang Ji-Sun),임신자(Im Shin-Ja) 한국체육과학회 2006 한국체육과학회지 Vol.15 No.3
The purpose of this study was to investigate the influence factors of brand image form of Korean professional baseball clubs in the spectator's view through brand image scale of the previous study and further to provide a direction in reinforcement strategy of brand image of professional baseball clubs. The target of this research were people who attended the games in four home stadiums consisting of LG Twins, Doc San Bears, SK Wyverns, and Hyun Dai Unicorns during the 2004 Korean professional baseball season. 370 samples were used in this analysis. Four domains and ten sub domains reconstructed questionnaires by Aaker's (1997)Brand Personality Scale, Kim jin Kook(2004) The results from descriptive statistics, analysis of variance by using SPSS WIN 11.0 are as following. First, results indicated that brand image for each baseball club divided into several sub domains and its sub facets. LG Twins has excitement, competence as sub domain and refreshing, modernity as its facet for its brand image. SK Wyvems has excitement, sincerity as sub domain and refreshing, ruggedness as its facet Hyun Dai Unicorns has sincerity, competence as sub domain and reliability, successful as its facet Doo San Bears has excitement, ruggedness as sub domain and ruggedness, toughness for its facet. Second, the great impacts on developing brand image for each professional baseball club are shown as team formation factor, game style factor, and stadium factor except stadium factor of Hyun Dai Unicorns. In conclusion, A direction in reinforcement strategy of brand image are deduced as following. First, brand personality should be applied. Second, each professional baseball club needs constant application of brand image. Consistency of brand image and brand image making movement in the baseball clubs and an application of Integrate Marketing Communication(IMC) and be applied in reinforcing brand image.
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