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의사결정나무모형을 이용한 춘천 닭갈비 경영인의 명품화 참여의사 분석
려청 ( Qing Lu ),양정희 ( J. H. Yang ),이종인 ( J. I. Lee ),이병오 ( B. O. Lee ) 강원대학교 농업생명과학연구원(구 농업과학연구소) 2012 강원 농업생명환경연구 Vol.24 No.2
In this paper, decision tree is used to analyze the willingness to participate in the premium brand of Chuncheon Dakgalbi (roasted chicken) restaurant CEOs. The results show that male CEO`s account for 73.5% and female CEO`s account for 26.5%; in addition, the high-school graduates account for 53.9% and 50~60 year-old CEO`s accounts for 40.2% which is the most of all. 61.8% of them showed the willingness and 38.2% did not on the other hand. Furthermore, 50~59 year-old male CEO`s, who had 5~10 years` experiences but did not have a high school diploma, showed the most willingness. On the contrast, 40-50 year-old female CEO, who had less than 5 years` experiences but also did not have a high school diploma, showed the most unwillingness. Due to the above results, the former groups` willingness needs to be further developed and the latter groups` negative attitudes toward the premium brand should be changed for the purpose of making premium brand on Chuncheon Dakgalbi successful.