RISS 학술연구정보서비스

검색
다국어 입력

http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.

변환된 중국어를 복사하여 사용하시면 됩니다.

예시)
  • 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
  • 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
닫기
    인기검색어 순위 펼치기

    RISS 인기검색어

      검색결과 좁혀 보기

      선택해제

      오늘 본 자료

      • 오늘 본 자료가 없습니다.
      더보기
      • 무료
      • 기관 내 무료
      • 유료
      • KCI등재

        한국 방송사 홍보담당자의 PR 활동 현황과 개선방안에 관한 연구: 조직의 운영과 직업 만족도를 중심으로

        장하용 ( Ha Yong Jang ),남철우 ( Chol Woo Nam ) 한국PR학회 2006 PR연구 Vol.10 No.1

        This study aims to investigate the current situations of Korea broadcasting companies` Public Relations activities, and provide the improvement plans based on the analysis of survey data from KBS, MBC, SBS, and EBS PR people. The results show that PR practitioners considered the making of favorable station image and program competitiveness the main function of broadcasting companies`s PR, and they pointed out the lack of professional manpower and PR strategies as the most weak areas of PR activities. They also reported the ability to carry out the optimum media mix will be important in the near future for the effective PR. However, the main activities of broadcasting companies` PR are focused on the media relations such as press release and event productions, while the managed communication activities of PR seems to be thought a marginal function. In terms of job satisfaction, PR people are most satisfied with the PR job itself, but they are least satisfied with the organizational promotion system. These results suggest that Korean broadcasting companies need an effort to reform the current PR division`s management and set up the new PR activities`s goals and strategies.

      연관 검색어 추천

      이 검색어로 많이 본 자료

      활용도 높은 자료

      해외이동버튼