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권봉헌 ( Bong Hun Kwon ),서재수 ( Jae Soo Seo ),김해룡 ( Hea Ryoung Kim ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2011 호텔리조트연구 Vol.10 No.1
Consumption culture pattern in night centered around life zone of residence place has influence on tourism activity pattern, thereby increasing tourists` desire to enjoy night tour in tour sites. Therefore, night tour is a cultural phenomenon with resources such as a local area`s cultural attraction, service facility, night view image of infrastructure targeting for the local residents and visitors. Accordingly, it is urgent that we establish a measure to transfer increase rate of number of visitor per day to lodging tourist, thereby increasing the need to develop night tour products. Therefore, the purpose of this study is to cope with recent sharp changing of tour environment and 24 hours social activities for promoting new means for tour activity. And this study examines added value of tourism attractiveness for night tour and suggests a development principle for night tour program and a promotion method for night tour program based on conceptual overview of night tour and foreigners` visiting pattern, pattern of night tour and analysis of success stories in foreign night tour.