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- 저자 : 김순성(교신저자) ( Soon Sung Kim ) (검색결과 1 건)
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한국기업의 브라질 운영모드 선택 결정요인: 비즈니스 네트워크 관점의 실증연구
이재혁(제1저자) ( Jay Hyuk Rhee ),김순성(교신저자) ( Soon Sung Kim ) 한국국제경영학회 2015 國際經營硏究 Vol.26 No.2
The purpose of this study is to investigate the determinants of Korean firms` operational mode selection in Brazil. Based on business network perspectives, we have argued that firms may select operational modes that can utilize the benefits stemming from the existing business networks by its other subsidiaries. For this purpose, we have classified the existing business networks at the regional and the country levels, and focused on two types of operational modes through the establishment of sales or manufacturing subsidiaries. Based on the sample of 241 Korean firms that have more than one foreign subsidiary, we found that the effect of the existing business networks on the selection of certain operational modes varies depending on the location where the business network has been established. The robustness test revealed that the business network`s intensity may reduce the negative effect that cultural distance may have on the knowledge transfer through business network. Taken together, the results of this study indicate the importance of foreign business network as a means of dealing with risks and uncertainties inherent in internationalization, and emphasize the need to consider the existence and the intensity of foreign business network when investigating the relationship between business network and knowledge transfer.
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