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- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
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김덕기(Dock-key Kim) 한국여행학회 2004 여행학연구 Vol.20 No.-
The tourism industry makes a great contribution not only to economic aspects including the foreign currency acquisition, job creation and regional development, but also to enhancing a country's cultural image, establishing friendly ties internationally and fostering the peaceful mood. As the globalization and informationalization get accelerated in the 21st century, the number of international tourists is expected to increase sharply. In the aspect of tourism promotion, the image of a country is a very important factor. All the countries exerted to enhance their tourism awareness and kind image. Korea was said not to be kind, thus it is an issue to make smile and kind country. To make kind Image, Social campaign for enhancing tourism awareness is needed. And the changed image should be promoted by various media. Both post evaluation and training on smile are important to change kind images.
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김덕기(Dock-key Kim) 한국여행학회 2004 여행학연구 Vol.21 No.-
Tourism industry is growing as a strategic force which will lead the socio-economic development of the world in the 21st century. As such, countries around the globe are fiercely competing for the development of tourism industry of their own. The tourism industry makes a great contribution not only to economic aspects including the foreign currency acquisition, job creation and regional development, but also to enhancing a country I s cultural image, establishing friendly ties internationally and fostering the peaceful mood. As the globalization and informationalization get accelerated in the 21st century, the number of international tourists is expected to increase sharply. Denmark was said to have energetic and beautiful scenery, and like Sweden, Norway, it was seen as "typically Nordic". Scandinavia countries have silence image, which other Europe have active image relatively. Scandinavia countries have antique image, which other Europe have modem image relatively. Among Scandinavia countries, Denmark is most classical and antique. The limitations of this paper are as follows: Firstly, the sample size of survey is so small that we cannot generalize the output of this research. Secondly, we used simple analysis technique to derive the image of Scandinavia and the marketing strategy under the given research budget and time. In the future research, we should collect more sample and analyze the status of travelers, for the development of marketing strategy on travel market.
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윤주(Joo Youn),김태구(Tae Goo Kim),김덕기(Dock Key Kim) 한국호텔외식관광경영학회 2007 호텔경영학연구 Vol.16 No.2
This study examines the relationship between users` perceptions and beliefs of the Tourism Knowledge Information System (TKIS) and their reuse intentions. Using the technology acceptance model (TAM) as a theoretical background, the influences of system quality and information quality on KTIS users` reuse intentions are further explored. Results suggested that users`s reuse intentions are motivated by their various evaluations of the TKIS. System quality and information quality should thus be experienced and emphasized in advance according to public service personnel`s job accomplishment in department of tourism. Such experience with the TKIS enables users to develop more favorable perceptions and beliefs of the TKIS, leading consequently to a higher level of reuse intentions.
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윤주(Joo Youn),김태구(Tae Goo Kim),김덕기(Dock Key Kim) 한국호텔외식관광경영학회 2007 호텔경영학연구 Vol.16 No.3
This study examines the relationship between users` perceptions and beliefs of the Tourism Knowledge Information System (TKIS) and their reuse intentions. Using the technology acceptance model (TAM) as a theoretical background, the influences of system quality and information quality on KTIS users` reuse intentions are further explored. Results suggested that users`s reuse intentions are motivated by their various evaluations of the TKIS. System quality and information quality should thus be experienced and emphasized in advance according to public service personnel`s job accomplishment in department of tourism. Such experience with the TKIS enables users to develop more favorable perceptions and beliefs of the TKIS, leading consequently to a higher level of reuse intentions.
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