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- 저자 : 김경모(Kyoung Myo Kim) (검색결과 1 건)
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황영정(Young Jeong Hwang),김경모(Kyoung Myo Kim) 한국조리학회 2013 한국조리학회지 Vol.19 No.1
The purpose of this study is to examine medicinal food consumption patterns focusing on the consumers living in Gyeongju area, and it attempts to provide database about developing medicinal food products as tourist attractions grounded on the results. For this study, the data was analyzed using SPSS WIN 20.0 for an empirical analysis. Moreover, the survey questions were sent out to 300 people, and total 256 copies of questionnaire were returned for the sample data. For the result that It will have a significant impact on the selecting attributes of medicinal food according to gender, there was a meaningful difference between gender on the average cost. For the result that It will have a significant impact on the selecting attributes of medicinal food according to marital status, there was a significant difference between married and single for comparing tastes. For the result that It will have a significant impact on the selecting attributes of medicinal food according to age, there was a meaningful difference on the degree of awareness, comparing tastes, and comparing health. For the result that It will have a significant impact on the selecting attributes of medicinal food according to occupation and education, there was a meaningful difference on the degree of awareness. Based on the results of this study, medicinal restaurants should offer various menu items and services to prepare methods to remind consumers of their professionalism in order to enhance competitive power of medicinal food.
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