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한일 대학생들의 한일 문화 및 사회에 대한 상호인식과 매체이용
강현두(Hyeon-doo Kang),배규한(Kyu-han Bae),권호연(Ho-yon Kwon),이창현(Chang-hyun Lee),김동명(dong-myung Kim) 한국방송학회 2001 한국방송학보 Vol.15 No.1
This study examines the outcome of the open cultural policy of Kim Daejung's regime between the two countries and whether the cultural exchange has indeed increased the mutual understanding of the culture and society in Korea and Japan. A survey was conducted among Korean and Japanese college students in order to test the co-orientation model(S. H. Chaffee & J. M. McLeod, 1973) which attempts to link media use with the mutual understanding between different societies and culture. The research questions were set up as follows; Research Question 1: How can the co-orientation model be applied to analyse the degree of mutual understanding among college students of Korea and Japan? Research Question 2: Does the mutual understanding among students differ according to the amount of media usage? How does media usage change the mutual understanding among the two groups? The results show that Korean students overestimate Japanese culture and society overall. However, Japanese students perceived this overestimation quite accurately. On the other hand, Japanese students tend to either underestimate or have a rather accurate view of the Korean culture and society. Korean students were also aware of the fact that the Japanese were underestimating the Korean society. Media use does, in fact, affect the change in attitude. However, it does not necessarily aid the understanding of each other. Of the four factors, two influenced the perception in a more accurate understanding whereas the other factors had a negative impact, and thus inflated the overestimated perception. This paper is an attempt to apply the Co-orientation model to the mutual understanding of students in different cultural setting. However, the results reveal that although media use does have an impact on the perception of other cultures, the direction of understanding is to overestimate further. This implies that media use may further widen the gap of misunderstanding of the two cultures.
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