재능유형, 자기외모인식이 화장, 헤어외모관리행동에 미치는 영향

구인숙 ( In Sook Koo ) 한국패션비즈니스학회 2012 패션 비즈니스 Vol.16 No.5

This study aims to examine the effect of talent types and self-appearance perception on make-up and hair appearance management behaviour in 367 adults(female and male). The present study is the first to consider both human talent type and the self-appearance perception on make-up and hair appearance management behaviour correlates to appearance management behaviour. Correlation analysis showed that there were statistically significant correlation between the talent types, the self-appearance perception and the make-up and hair appearance management behaviour, appearance managing reason, appearance managing area, and consulting with doctor related to appearance unsatisfaction. Also, regression analysis revealed that the effects of interpersonal talent, bodily kinesthetic talent among 8 talent types on the make-up and hair appearance management behaviour were significant, and that the effects of real and ideal self-appearance perception factors on the make-up and hair appearance management behaviour were significant.

골프복 범용착용실태와 이미지 인식에 관한 연구

구인숙 ( In Sook Koo ) 한국패션비즈니스학회 2008 패션 비즈니스 Vol.12 No.1

The purpose of this study was to analyze the general wearing attitude & brand Image Perception for Golf Wear in wearer`s mind, and to investigate the brand preference on the image characteristics of golf wear, and to find out the wearer`s purchasing point for golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. For this study, the data obtained from 210 respondents were analyzed by the descriptive statistics, Pearson`s simple correlation, Crossing Analysis, parato graph. The results from the study were as follow: The respondents who were specially wearing for golf game were 23.3%(49 persons) among the 210 respondents. The 210 respondents evaluated highly the features of golf wear, such as design(51%), quality(44.3%), materials(36.2%), color(35.2%), size(21.0%), as the purchasing point for golf shirts, otherwise, the 210 respondents evaluated lowly the social aspects of golf wear, such as, fashion conformity, brand loyalty and promotion. And the most important material features for the golf wear was the elasticity, speed dryness by the 210 respondents The most frequent brand by 207 respondents described in the free style was Daks(11.1%) and Ping(11.1%). The 205 respondents described in the free style evaluated Daks(14.6%) as the most preference brand. The reason for the most preference brand was based with the comfort and pleasure of design, quality, color, size, materials. The 45 respondents(20.0%) were regarded the femimine brand image as the Andre Kim, and the 34 respondents(15.1%) were regarded the masculine brand image as the Nike. And the 53 respondents(23.6%) were regarded the modern brand image as the Black & White, and the 134 respondents(59.6%) were regarded the classic image as the Daks. And there were significant differences in perceiving the brand image between the respondents and manufacturers group. Finally, I propose that the best strategy for golf wear marketers and manufacturers is to upgrade line and color coordination with functional textures, and to catch the aesthetic consciousness of consumers based with their life style.

골프웨어 브랜드 인식(認識)과 만족도(滿足度) 분석(分析) : 닥스와 수페리어 골프웨어 브랜드를 중심으로 Focusing on the Daks and Superior Golf wear

구인숙 ( In Sook Koo ) 충남대학교 생활과학연구소 2007 忠南生活科學硏究誌 Vol.20 No.-

경주황성동고분출토 토용의 복식사적 의미

구인숙(In Sook Koo) 한국복식학회 1989 服飾 Vol.13 No.-

In May 1987, 11 clay icons and other stone products were excavated in an abandoned ancient tomb which was located in 541-1 Hwangsung-dong, Kyungju. 6 clav figures of them were depicted realistically man`s features and postures, costume at that time that they gave a lot of significance to the fields of Korean Costume`s Academic Society. The main purpose of this thesis is to study the background of costume history when it was made and its formal characteristics with the study of those 6 clay figures. Shilla accepted the customs and attires of Sui and T`ang by means of frequent in coming and out going Chinese envoy as well as Shilla`s envoy, monks, hostages, and students in China. From that period, the diversity of Shilla`s costume began to develop by introducing T`ang`s style into Shilla`s costume. Crested hat of men`s clothing of the clay figures in Hwangsung-Dong is Bokdu Men`s figure Ⅱ wore Bokdu which Hugak is attached to Byunhyung. The garment is a Po and it is a tight sleeve and silhouette`s Banryungpo. The horizontal line of hemline of men`s figure I can be presumed by expression of ran though it is not as accurate as the clay figues in Yonggang-Dong. As for torso part Ⅰ, it can not be known the style of the crested hat because the head part was damaged, but it were shoes, belt and common sleeve, Benryungpo on tight sleeve shirt and tight trouser. The hair style of the women`s clothing in Hwangsung-dong clay figure is Bukkye peculiar to Korea. The costume was slim silhouette that people wore tight sleeve and short blouse and long skirt and belted on their bosom which dresses style was in vogue from late Sui dynasty to the early years of the T`ang period. The silh ouette of slim silhouette`s high waist which can be seen in the women`s dresses is mainly worn by Chinese and affected Shilla`s costume. Therefore the dresses style of the clay figures in Hwagsung-Dong, it is considered it is a dresses style of tight sleeves and slim silhouette together with the adaptation and abolition of foreign elements on the basis of Shilla`s own elements like Bukkye hair style and tight sleeve and silhouette. The style of Yonggang-Dong`s clay figures expresses spherical gei and common sleeve, loose silhouette of flourishing T`ang`s costumes planly whereas the style of Hwangsung-Dong`s clay costumes expresses refined spirit of the Shilla(Shillaism) though it is extremly simple.

1995년(年) 이후(以後) 아방가르드 패션의 디자인 분석(分析)

구인숙 ( In Sook Koo ) 한국패션비즈니스학회 2002 패션 비즈니스 Vol.6 No.4

The purpose of this study was to investigate the Avant-garde`s aesthetic values and expressional characteristic, and to find out(analysis) the design characteristic of Avant garde fashion since 1995. Expressoinal characteristics of Avant garde with the anti-aesthetic, radically pursuing newness, and open mind, are revealed dynamism, hostile innovation, and experimentalism. Futuristic images expressed in dynamism represent space style, body conscious style, cyborg style, kinetic style, and primitive style. And deconstructional images related to hostile innovation show punk style, grunge style, humor style, and abstractive style. Also surreal images related to experimentalism hold erotic style, depasemant style, deformation style, and collage style. The proper usage of newness offers the escape, the vividness, and the humour from the fatigue of the life and so, it is expected to offer the chance of transfering the active individuals and societies directly or indirectly By analyzing the instances for the images of avant-garde fashion since 1995, the contribution about the expectation of the design trends of the present and future is expected.

남성복(男性服) 브랜드이미지 인식(認識)에 관(關)한 연구(硏究)

구인숙 ( In Sook Koo ) 한국패션비즈니스학회 2005 패션 비즈니스 Vol.9 No.5

The purpose of this study was to analysis the perception of men`s wear brands (Intermezzo and Rogatis), for developing the possibility & strategy of the nichi-market in men`s wear market for the apparel marketers and manufactures. For this study, the data obtained from 312 respondents were analyzed by descriptive statistics, ANOVA. The results from the study were as follow ; The perception of the 2 brand images revealed that Intermezzo accounted for 79.8% of the frequencies, and Rogatis accounted for 99%. Also, results revealed the total evaluation of Intermezzo accounted for 3.86 of the mean rated on 5 point Likert-type scales in the 9 features, and Rogatis accounted for 3.28. And then, results revealed that there were signifiant differences in 2 cluster of Rogatis that the purchasing cluster accounted for 3.46 of the mean, and the perceiving cluster accounted for 3.07. The brand images of Intermezzo and Rogatis were evaluated and rated on 5 point Likert-type scales of 17 pair adjectives. As a results, the image characteristic with Intermezzo was considered with more dynamic, trendy than the image characteristic with Rogatis. Also, results revealed that The Image with Intermezzo was considered with urban, lively, chic, modern, and sophisticated image-features, and the Image with Rogatis were evaluated mannish, urban, sophsticated, luxury, and static image-features.

드레스 셔츠의 이미지 분석(分析) -서울, 대전(大田), 경기지역(京畿地域)을 중심(中心)으로-

구인숙 ( In Sook Koo ) 한국패션비즈니스학회 2006 패션 비즈니스 Vol.10 No.4

The purpose of this study was to analyze the image perception of dress shirts according to perceiver`s residency and shirts style, and to investigate the shirts preference according to style of dress shirts, and to find out the men`s aesthetics consciousness for shirts, and to analyze between the image perception and the usage of mass-media, for developing the possibility & strategy of the dress shirts market in men`s wear market for the apparel marketers and manufactures. For this study, the data obtained from 321 respondents were analyzed by descriptive statistics, Pearson`s simple correlation, ANOVA. The results from the study were as follow ; The 6 stimuli for image perception rated on 5 point Likert-type scales in the 12 features were evaluated by perceivers. By the best 3 features abstracted, shirts style concepts were decided, such as, Basic style by the best 3 features of the first stimulus, and Soft style by the best 3 features of the second stimulus, and Sophisticate style by the best 3 features of the third stimulus, and Modern casual style by the best 3 features of the fourth stimulus, and Modern mannish style by the best 3 features of the fifth stimulus, and Trendy style by the best 3 features of the sixth stimulus. The modern casual style was estimated highly by respondents in Daejon. The respondents in Seoul prfered the basic style to other style. There were significant differences in evaluating between preferences of shirts style and pattern. Of the 82 respondents(26.8%) with the preference of bold london stripe, the 52 respondents estimated Modern casual style in bold london stripe. The fashion consciousness of the respondents in Seoul was estimated higher than in Daejon. But, the respondents in Daejon in the consciousness for the coordination knit cardigan and V zone was estimated higher than in Seoul. Also, the 31 respondents with the preference of Sophisticate style were the highest in fashion consciousness. The respondents estimated that the first important thing in buying dress shirts is `Design(41.4%). and next is quality(17.8%). Results revealed that Daks ranked best brand (13.7%), and Renoma ranked best two brand (6.5%). And, the 35.5% respondents estimated that the first important information which influenced on buying dress shirts was the store display, next was internet(15.9%). Finally, I propose that the best strategy for men with low fashion consciousness is to upgrade salesmen` coordination technic and fabric knowledge, and store management with story attracting customers.

닥스와 레노마 선호집단간(選好集團間) 드레스셔츠의 이미지지각(知覺), 패션의식(意識), 구매태도(購買態度)의 차이(差異)에 관(關)한 연구(硏究)

구인숙 ( In Sook Koo ) 한국패션비즈니스학회 2006 패션 비즈니스 Vol.10 No.1

The purpose of this study was to analyze the differences in the image perception of dress shirts, the shirts style preference, the men`s fashion consciousness, the shirt purchase attitude, and the usage of the informaton source between the Daks group(44 respondents) and Renoma group(21 respondents), for developing the possibility and strategy of the dress shirt market in men`s wear market for the apparel marketers and manufacturers. For this study, the data obtained from 65 respondents were analyzed by descriptive statistics, Pearson`s simple correlation, ANOVA. The results from the study were as follows ; The 6 stimuli for image perception rated on 5 point Likert-type scales in the 12 features were evaluated by perceivers. By the best 3 features abstracted from each stimulus, the shirts styles were named, they were Basic style, Soft style, Sophisticated style, Modern casual style, Mannish style, and Trendy style. There were significant differences in the image perception of Mannish style, the preferences of shirts style, the fashion consciousness, the shirt purchase attitude, and the usage of the informaton source between the Daks group and Renoma group.

직장남성들의 구두착용실태와 디자인 선호도 분석

구인숙 ( In Sook Koo ) 한국패션비즈니스학회 2009 패션 비즈니스 Vol.13 No.5

직업여성의 핸드백 착용실태와 디자인 선호도 분석

구인숙 ( In Sook Koo ) 한국패션비즈니스학회 2008 패션 비즈니스 Vol.12 No.4