드레스 셔츠의 이미지 분석(分析) -서울, 대전(大田), 경기지역(京畿地域)을 중심(中心)으로-

구인숙 ( In Sook Koo ) 한국패션비즈니스학회 2006 패션 비즈니스 Vol.10 No.4

The purpose of this study was to analyze the image perception of dress shirts according to perceiver`s residency and shirts style, and to investigate the shirts preference according to style of dress shirts, and to find out the men`s aesthetics consciousness for shirts, and to analyze between the image perception and the usage of mass-media, for developing the possibility & strategy of the dress shirts market in men`s wear market for the apparel marketers and manufactures. For this study, the data obtained from 321 respondents were analyzed by descriptive statistics, Pearson`s simple correlation, ANOVA. The results from the study were as follow ; The 6 stimuli for image perception rated on 5 point Likert-type scales in the 12 features were evaluated by perceivers. By the best 3 features abstracted, shirts style concepts were decided, such as, Basic style by the best 3 features of the first stimulus, and Soft style by the best 3 features of the second stimulus, and Sophisticate style by the best 3 features of the third stimulus, and Modern casual style by the best 3 features of the fourth stimulus, and Modern mannish style by the best 3 features of the fifth stimulus, and Trendy style by the best 3 features of the sixth stimulus. The modern casual style was estimated highly by respondents in Daejon. The respondents in Seoul prfered the basic style to other style. There were significant differences in evaluating between preferences of shirts style and pattern. Of the 82 respondents(26.8%) with the preference of bold london stripe, the 52 respondents estimated Modern casual style in bold london stripe. The fashion consciousness of the respondents in Seoul was estimated higher than in Daejon. But, the respondents in Daejon in the consciousness for the coordination knit cardigan and V zone was estimated higher than in Seoul. Also, the 31 respondents with the preference of Sophisticate style were the highest in fashion consciousness. The respondents estimated that the first important thing in buying dress shirts is `Design(41.4%). and next is quality(17.8%). Results revealed that Daks ranked best brand (13.7%), and Renoma ranked best two brand (6.5%). And, the 35.5% respondents estimated that the first important information which influenced on buying dress shirts was the store display, next was internet(15.9%). Finally, I propose that the best strategy for men with low fashion consciousness is to upgrade salesmen` coordination technic and fabric knowledge, and store management with story attracting customers.

경주황성동고분출토 토용의 복식사적 의미

구인숙(In Sook Koo) 한국복식학회 1989 服飾 Vol.13 No.-

In May 1987, 11 clay icons and other stone products were excavated in an abandoned ancient tomb which was located in 541-1 Hwangsung-dong, Kyungju. 6 clav figures of them were depicted realistically man`s features and postures, costume at that time that they gave a lot of significance to the fields of Korean Costume`s Academic Society. The main purpose of this thesis is to study the background of costume history when it was made and its formal characteristics with the study of those 6 clay figures. Shilla accepted the customs and attires of Sui and T`ang by means of frequent in coming and out going Chinese envoy as well as Shilla`s envoy, monks, hostages, and students in China. From that period, the diversity of Shilla`s costume began to develop by introducing T`ang`s style into Shilla`s costume. Crested hat of men`s clothing of the clay figures in Hwangsung-Dong is Bokdu Men`s figure Ⅱ wore Bokdu which Hugak is attached to Byunhyung. The garment is a Po and it is a tight sleeve and silhouette`s Banryungpo. The horizontal line of hemline of men`s figure I can be presumed by expression of ran though it is not as accurate as the clay figues in Yonggang-Dong. As for torso part Ⅰ, it can not be known the style of the crested hat because the head part was damaged, but it were shoes, belt and common sleeve, Benryungpo on tight sleeve shirt and tight trouser. The hair style of the women`s clothing in Hwangsung-dong clay figure is Bukkye peculiar to Korea. The costume was slim silhouette that people wore tight sleeve and short blouse and long skirt and belted on their bosom which dresses style was in vogue from late Sui dynasty to the early years of the T`ang period. The silh ouette of slim silhouette`s high waist which can be seen in the women`s dresses is mainly worn by Chinese and affected Shilla`s costume. Therefore the dresses style of the clay figures in Hwagsung-Dong, it is considered it is a dresses style of tight sleeves and slim silhouette together with the adaptation and abolition of foreign elements on the basis of Shilla`s own elements like Bukkye hair style and tight sleeve and silhouette. The style of Yonggang-Dong`s clay figures expresses spherical gei and common sleeve, loose silhouette of flourishing T`ang`s costumes planly whereas the style of Hwangsung-Dong`s clay costumes expresses refined spirit of the Shilla(Shillaism) though it is extremly simple.

닥스와 레노마 선호집단간(選好集團間) 드레스셔츠의 이미지지각(知覺), 패션의식(意識), 구매태도(購買態度)의 차이(差異)에 관(關)한 연구(硏究)

구인숙 ( In Sook Koo ) 한국패션비즈니스학회 2006 패션 비즈니스 Vol.10 No.1

The purpose of this study was to analyze the differences in the image perception of dress shirts, the shirts style preference, the men`s fashion consciousness, the shirt purchase attitude, and the usage of the informaton source between the Daks group(44 respondents) and Renoma group(21 respondents), for developing the possibility and strategy of the dress shirt market in men`s wear market for the apparel marketers and manufacturers. For this study, the data obtained from 65 respondents were analyzed by descriptive statistics, Pearson`s simple correlation, ANOVA. The results from the study were as follows ; The 6 stimuli for image perception rated on 5 point Likert-type scales in the 12 features were evaluated by perceivers. By the best 3 features abstracted from each stimulus, the shirts styles were named, they were Basic style, Soft style, Sophisticated style, Modern casual style, Mannish style, and Trendy style. There were significant differences in the image perception of Mannish style, the preferences of shirts style, the fashion consciousness, the shirt purchase attitude, and the usage of the informaton source between the Daks group and Renoma group.

드레스 셔츠 스타일 선호도(選好度)와 구매태도(購買態度) 분석(分析)

구인숙 ( In Sook Koo ) 한국패션비즈니스학회 2006 패션 비즈니스 Vol.10 No.2

The purpose of this study was to investigate the shirt market, to find out the shirt trend in 2005 A/W, to analysis shirt style Preference, and to investigate the shirts purchase attitude according to the income, age, and occupation of the 321 respondents, for developing the possibility & strategy of the dress shirts market in men`s wear for the apparel marketers and manufactures. For this study, the data obtained from 321 respondents were analyzed by descriptive statistics. The results from the study were as follows ; In 2005 A/W, Countessmara, Daks, Dupont, Renoma, and Yesac were commomly distributed in 5 department stores in Daejon and Seoul. There were seen trends that were pursuing a various fabric, colors, details, and high-touch design in shirt. Men workers prefered the Basic and Modern casual style to Soft, Sophisticated, Modern mannish, and Trendy style shirt. The 133(41.4%)respondents estimated that the important viewpoint in purchasing dress shirts was ``Design. The 212(66%) respondents estimated that they prefered the different shirt brand from their suits. And results revealed that Daks ranked best brand (13.7%), and Renoma ranked best two brand (6,5%). The 103 (32.1%) respondents estimated that they possessed the three shirts per one suits. The 201(62.6%) respondents estimated that they prefered the department store for purchasing shirt. And, the 114(35.5%) respondents estimated that the first important information source which influenced on purchasing dress shirts was the store display, next was internet(15.9%).

1990년대(年代) Hair Style과 Head Dress의 키치특성(特性)에 관(關)한 연구(硏究)

구인숙 ( In Sook Koo ) 한국패션비즈니스학회 2001 패션 비즈니스 Vol.5 No.2

This study aims at reviewing the Kitsch aesthetics, grasping the relation between the Kitsch and consumption culture, and pursuing the intrincis meanings and expressive characteristics of Kitsch in the hair style and head dress in the 1990s. Kitsch generally implies a vulgarity, and a bad taste, and can be considered to be a kind of vicarious experience, the aesthetic deception and self-deception. In spite of these negative inplications of Kitsch, the aesthetic categories of Kitsch have been spread to public and been accepted by the public, with the help of the powerful promotion of the modern day mass media. 1. The intrincis meanings of Kitsch convey 1) escapism, 2) conformity, 3) amusements, 4) identification. 2. The expressive characteristics of Kitsch represent 1) aesthetic inadequacy: hair style and head dress showing the imperpectness, accumulation(superfluous ornaments), vulgarity, untidines. 2) resistance: hair style and head dress featuring deconstructional and violent forms revealing the uneasiness, and unsatisfaction of the given regularity. 3) humor: hair style and head dress featuring the innocence, humor, and fun for a relaxation and diversion. 4) hedonism: hair stlye and head dress with the erotic and sexual feelings. 5) retro, romantism: hair style and head dress featuring the elegance, femininity, folklore, ethnic, and nostalgia.

골프복 범용착용실태와 이미지 인식에 관한 연구

구인숙 ( In Sook Koo ) 한국패션비즈니스학회 2008 패션 비즈니스 Vol.12 No.1

The purpose of this study was to analyze the general wearing attitude & brand Image Perception for Golf Wear in wearer`s mind, and to investigate the brand preference on the image characteristics of golf wear, and to find out the wearer`s purchasing point for golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. For this study, the data obtained from 210 respondents were analyzed by the descriptive statistics, Pearson`s simple correlation, Crossing Analysis, parato graph. The results from the study were as follow: The respondents who were specially wearing for golf game were 23.3%(49 persons) among the 210 respondents. The 210 respondents evaluated highly the features of golf wear, such as design(51%), quality(44.3%), materials(36.2%), color(35.2%), size(21.0%), as the purchasing point for golf shirts, otherwise, the 210 respondents evaluated lowly the social aspects of golf wear, such as, fashion conformity, brand loyalty and promotion. And the most important material features for the golf wear was the elasticity, speed dryness by the 210 respondents The most frequent brand by 207 respondents described in the free style was Daks(11.1%) and Ping(11.1%). The 205 respondents described in the free style evaluated Daks(14.6%) as the most preference brand. The reason for the most preference brand was based with the comfort and pleasure of design, quality, color, size, materials. The 45 respondents(20.0%) were regarded the femimine brand image as the Andre Kim, and the 34 respondents(15.1%) were regarded the masculine brand image as the Nike. And the 53 respondents(23.6%) were regarded the modern brand image as the Black & White, and the 134 respondents(59.6%) were regarded the classic image as the Daks. And there were significant differences in perceiving the brand image between the respondents and manufacturers group. Finally, I propose that the best strategy for golf wear marketers and manufacturers is to upgrade line and color coordination with functional textures, and to catch the aesthetic consciousness of consumers based with their life style.

1995년(年) 이후(以後) 아방가르드 패션의 디자인 분석(分析)

구인숙 ( In Sook Koo ) 한국패션비즈니스학회 2002 패션 비즈니스 Vol.6 No.4

The purpose of this study was to investigate the Avant-garde`s aesthetic values and expressional characteristic, and to find out(analysis) the design characteristic of Avant garde fashion since 1995. Expressoinal characteristics of Avant garde with the anti-aesthetic, radically pursuing newness, and open mind, are revealed dynamism, hostile innovation, and experimentalism. Futuristic images expressed in dynamism represent space style, body conscious style, cyborg style, kinetic style, and primitive style. And deconstructional images related to hostile innovation show punk style, grunge style, humor style, and abstractive style. Also surreal images related to experimentalism hold erotic style, depasemant style, deformation style, and collage style. The proper usage of newness offers the escape, the vividness, and the humour from the fatigue of the life and so, it is expected to offer the chance of transfering the active individuals and societies directly or indirectly By analyzing the instances for the images of avant-garde fashion since 1995, the contribution about the expectation of the design trends of the present and future is expected.

골프웨어브랜드의 이미지 지각 분석 -닥스와 수페리어 골프웨어를 중심으로-

구인숙 ( In Sook Koo ) 한국패션비즈니스학회 2009 패션 비즈니스 Vol.13 No.1

연구논문 : 컴퓨터의 대화기능을 이용한 의복디자인의 신체적합성을 위한 프로그래밍 - 의복의 곡선 설계를 중심으로 -

구인숙(In Sook Koo) 충남대학교 생활과학연구소 1994 忠南生活科學硏究誌 Vol.7 No.-

연구논문 : 현대복식에 표현된 포스트모던 페미니즘의 해체현상에 관한 연구

구인숙(In Sook Koo),이영재(Young Jae Lee) 충남대학교 생활과학연구소 1996 忠南生活科學硏究誌 Vol.9 No.-