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      • 衣生活과 美意識에 關한 調査 硏究 : 職業女性을 中心으로

        許甲暹 성신여자대학교 생활문화연구소 1989 生活文化硏究 Vol.3 No.-

        The aesthetic value which is built up through human's instinctive needs and the aesthetic experience of creative art comes to from beauty through our sense in daily life. The aesthetic conscioueness does not say that the existence of artistic work itself means beauty. When human expresses his aesthetic sensation resulting from its beauty, for the frist time, real bearty comes to be formed. We can see the desire which tries to create beauty through human's instinctive aesthetic experience and the aesthetic consciousness alway exitsting in our life. The purpose of this study is to examin the aesthetic consciousness of career wonen. Especially in Korea, we witnessed the rapid developing process of clothing production. Anymore, we can met expect consumers to purchase products which have been producted without fixed plan. This study makes career women, who have inhaboited in Seoul. The study makes career women, who have inhabited in Seoul. The objects are deveded according to whether married or unmaried, occupation, academic career age, income, and analized. This study aims to grasp which kind of clothing consumers are fond and to contribute the pre-estimate of coming clothing production. The object fo study includes career women who have inhabited in Seoul. The interval of study is from January 15th to March 27th of 1988. The writor distributed 400 sets of questionnaire, but collected and analyzed 312 sets of them except inadequate things. The analysis includes 52 persons of the educational world, 52 persons of general public official, salart man and bank clerk, 52 persons of clothing industrial world, 52 persons of liberal profession, 52 persons of commercial business, 52 persons of department saleman. The samples analyzed at random. The statistical analyses used in this study are t-test, F-test (ANOVA), Duncan's multiple range test, Chi-squre test, and so on. 1. Threr was a correlation coefficient of significat relation between occupation and aesthetic factor. 2. There was a significant difference beteen occupation and the beauty of fashion. 3. There was a significant different between low academic career and high academic career. 4. There was a significant relation between occupation and the element of design. The results of analysis are as following: As a result of F-test (ANOVA) according ot the occupation, there was s significant difference between the occupation and the fashion. Therefore, the aesthetic consciousness of the fashion of career women was different according to each of their tastes of dress and personality. As the results of Duncan's test to examine the difference between groups according to the occupation and the fashion, group of the clothing industrial world indicates higher level of aesthetic consciousness than each group of the liberal profession, general public official and salary man, and bank clerk, department salesman, educational world, and commercial business. Especially as the result of t-test to compare and analyze according to the level of academic career, the higher the level of academic career is, the higher the level of aesthetic consciousness reveals. As the result of Chi-square test to examine the realtion between career women and the elements of fashion design such as design line, color, texture, the tendency of liking them revealed differently according to the kind of occupation. As mentioned above, through the research of aesthetic consciousness of career women, we can grasp which one our consumer needs and likes and, furthermore, come to contribute the pre-estimate of clothing production in confrontation of rapid developing process of clothing production.

      • 高齡者 女性의 衣生活에 關한 調査 硏究

        許甲暹 성신여자대학교 생활문화연구소 1995 生活文化硏究 Vol.9 No.-

        Approaching the age of becoming old age, to live healthfully one's old age is to put on suitable clothes according to the change of human body-investigating and analyzing what people want, their problems and demands on clothes. The results of investigation and analysis on this study are as follows. In the attitude of purchase place, a market turned upon as the best place in which the elderly women buy their clothes, and they wanted more money than clothes presents. People who belong to 60 ~ 65 years elderly women purchase their clothes personally than 70 ~ 75 years elderly women, and 70 ~ 75 years elderly women get their clothes from their sons and daughters than 60 ~ 69 years elderly women. From this investigation, it is obvious that the more their ageis old the more they depend on their children in buying clothes. In the attitude of a monthly income, the elderly women who make 200.000 won a month at least purchase their clothes directly, but people who make less than 200.000 won a month purchase clothes by their children. And in the payment of clothes cost, most people under 69 years elderly women pay the clothes cost personally, and many people over 70 years elderly women purchase by their children. The problems in the clothes purchase are as follows. Most of all, it is very inconvenient that most clothes are for the young. And secondly, more ready-made shops are needed. Accordingly, the problems of ready-made clothes appeared in the order of size, design, price, color and texture. The elderly women like soft texture and they like cotton best of all. In the attitude of the nightgown wearing, many people who graduated over the senior high school put on a nightgown than the man who complete under the junior high school. In the attitude of Korean costume(han-bok) wearing, most people think that it is for events like a wearing ceremony. Compared with Japanese elderly women, Korean elderly women purchase in markets 56.89% overwhelmingly, but Japanese elderly women purchase department stores 50.60%. In the attitude of the payment of clothes cost Korean elderly women pay by children, but many Japanese elderly women pay personally. In comparison Korean costume(han-bok) with Japanese costume(kimono), it appeared highly that 『han-bok』is used only for events like a wedding ceremony, but 『kimono』isn't used entirely. Investigating and analyzing the actual condition of the clothing habits like this, the elderly women can live comfortably in their old age.

      • 錯視에 依한 衣服 design의 效果에 關한 硏究

        許甲暹 성신여자대학교 생활문화연구소 1993 生活文化硏究 Vol.7 No.-

        Abstract By clothes the beauty between the man who puts on clothes and observers is pursued, and clothes have important roles in the attitude of feeling beauty and meeting the conditions. An optical illusion occured by lines of clothes makes an external form of body be ideal, harmonious and beautiful. The phenomenon of optical illusion means that things do not show themselves by lookers, but show by comparing and passing through a brain by an optical nerve, that is, to be recognized by connecting the visual view and judgement.Like this lines present an optical illusion different from reality according to the visual angle by the visual judgement. As the effects of an optical illusion, in lines and colors of clothing design the phenomenon of an optical illusion is occured.We get a spiritual pleasure by being recognized from other people the beauty of harmonious and beautiful clothes making an external form of body show differently.The phenomenon of an optical illusion appears differently according to length, space and directions of vertical lines and horizontal lines, or it appears differently according to positions and angles made when lines are divided.Accordingly, in forms of onepiece dress only one vertical line emphasizes height and length inducing eyes up and down. So, if buttons are arranged longshly in the front center of clothes using this optical illusion, person's height looks tall because the length is emphasized. And if a horizontal line is, the width looks wide because the line of the vision is induced sidely.For example, an onepiece dress without a belt looks longer than any other onepiece dress with a thick belt, so person's height looks long.Comparing horizontal lines with vertical lines, striped clothes of horizontal lines looks longer than striped clothes of vertical lines. That is, stripes composed of horizontal lines indece the line of the vision, so emphasize the length, but stripes composed of vertical lines make the width be wide inducing the line of the vision sidely.Like this the phenomenon of an optical illusion make the length and the width look longish and wide by angles and directions in any position of our body, and sometimes make clothes be tende.

      • Fashion Coordination에 關한 硏究

        허갑섬 성신여자대학교 생활문화연구소 1998 生活文化硏究 Vol.12 No.-

        The desire to try to be satisfied by dreating the personality of consumer on the basis of the development of fashion industry and the economical stability is strong. About the coordination from the viewpoint of clothing enterprise, they may obtain the effect of sale quantity by the improbement of sales promotion. Besides, from the viewpoint of consumer side, there is the effect to be able to be satisfied with the life style which is suitable for the taste by giving life to the personality of each one. The coordination as the clothing enterprise may expand the momentum to be able to improve the whole sales promotion and the range of clothing commodity. Especially, in the coordinate sales, linking to the coordinate sales by collecting the technique about coordination after grasping the knowledge of clothing commodity, the tendency about vogue, and the type about consumers etc, has the effect enable the linking sales to the coordinate with related commodity as well as the increase of sales quantity. Thus, so as to satisfy the individual desire by creating the life style of each one, it is important to wear the harmonious clothing properly in accordance with time and place by coordinating when, where, what and how. In considering the point like this, in the coordinate, it is effective to wear by forming the whole harmony with the coordination above 2 kinds regardless of the coordination among the items of clothing and the harmony of clothing, human body, texture, color and design. Thus as for the coordinate method, the coordinate method etc. about color, texture and design may be enumerated as was suggested above. In addition, it is important how to wear by making harmonious coordination in accordance with time and place, even in case of the clothes which have been worn.

      • 裝飾藝術과 Hair Style에 關한 硏究 : 18世紀를 中心으로 Focused in 18th Century

        許甲暹 誠信女子大學校 生活文化硏究所 1992 生活文化硏究 Vol.6 No.-

        The ornamental art was expressed for the linear beauty to hair style as a motif for rocaille, called one of ornaments in 18th century. The living activity of ornamental art is representative of nobles focused on the Royal court as a means of characteristic expression with the form for such as intrior decoration, costume design, hair style and so forth. The hair style with the costume design made within the interior space for linear beauty, and it was representative of decoration as the ornamental art of interior space. The hair style and costume design was decorated as an important motif for the human body, and it had played an important role of ornamental art in 18th century. Hair style and costume design of Rococo style can be understood through the ornamental beauty appeared on noble woman in 18th century. The characteristic of ornamental art even for hair style and costume design is aimed at understanding the better knowledge of relation between the idea for the fashion design in mass production.

      • 依服 Design의 嗜好에 關한 調査 硏究 : -서울과 釜山地域 女大生을 中心으로- -Focused on college women in Seoul and Pusan-

        許甲暹 성신여자대학교 생활문화연구소 1987 生活文化硏究 Vol.1 No.-

        The study is not only aimed at achieving the demand and desire of consumers in the sphere of multilateral variety in mass production but also to paly an important role for makers by means of understanding and analyzing about clothing design which is able to content to consumers. It seems to be reduced the loss of demanding estimation by the way of survey and comparing analysis to the college women living in Seoul and Pusan area to resolve the above mentioned problem establishing the various articles concerning the college women's clothing design and preference level of clothing color, silhouette and texture. As an objective of the sruvet, college woman divided into Pusan and Seoul are picked up giving questionnaires to them in order to survey. Survey data were examined during from February to December 1986 (including four seasons) and handled with statistical method, 616 sheets of questionnaires among the total 1,200 sheets disposed by means of random sampling in accordance with statistical analysis. Statistical analysis was examined by X²-square test to observe preference level of clothing design of college women in Seoul and Pusan. 1. There was a significant difference between college women in Seoul and Pusan in the point of preference level of clothing design. 2. There was a significant difference between major (textiles and clothing) and other major in Seoul and Pusan in the point of preference of clothing design. 3. There was a significant difference between the lower classes (fresh, sophomore) and the higher classes (junior, senior) in Seoul and Pusan in the point of preference of clothing design. 4. There was a significant difference between college women in Seoul and Pusan in the point of preference level of clothing colors. 5. There was a significant difference between Seoul and Pusan in choice of clothing colors. As there was not a significant difference between Seoul and Pusan in clothing colors which liked to wear by college women, they are appeared as preferable colors with white, red, pink and blue that handled with total numerical value. There was a significant difference between college women in Seoul and Pusan in relation with preference and clothing design at the p<.01 level Common and professional design are very significantly preferred according to the result of analysis on various design respectively. There was a significant difference between major (textiles and clothing) and other major in relation with preference level and clothing design at the p<.001 level. Comparing to professional design respectively, there is preferred to prefession to profession rather than common in major while there is preferred to common rather than profession in other major. Comparing to Seoul and Pusan, there is preferred to profession rather than common in Seoul but there is preferred to common rather than profession in Pusan on the view of numerical value. Being analyzed by statistic data according to their respective major, it indicates that they prefer common to professional design in other major (lower classes and higher classes) while they prefer professional to common design in major(lower classes and higher classes). There is a significant difference between major and other major in preference level and line of design which likes to wear together in Seoul and Pusan at the p<.001 level. There was a significant difference between major and other major clothing design and functional preference in Seoul and Pusan at the p<.01 level. College women in Seoul prefer the beauty even though inconvenient in mojor (textiles and clothing) while they don't like to the beauty in other major in Seoul, these indicate to prefer the beauty even though inconvenient for college women of Seoul taking clothing as major. There was a significant difference between major and other major in both of Seoul and Pusan in the point of preference level and silhouette they like to wear at the p<.05 level. There was not only a significant difference between preference level and silhouette which prefetted by the lower classes and the higher classes in Seoul at the p<.05 level but also a aignificant difference between decoration and sleeve with total numerical value in preference of testure in the time of clothing choice, they have preferred practical in texture and simple color in texture colors. There was a significant difference between major and other major in texture colors at the p<.05 level. There was a significant diffrence between shoes and clothing design at the p<.001. Being analyzed with total numerical value, they have used to prefer natural to artificial in design and structure of body. They have preferred shoes with convenient, and college women of Seoul prefer high hill in order to make taller rather than Pusan while college women or Pusan prefer sports shoes with action rather than Seoul. As a result of analysis, there was a significant difference between structure of body of body and design at the p<.05 level and in shoes at the p<.001 level. As a result, it is satisfied that college women take choice preperred design in accordance with their demand and desire for clothing design, color, silhouette, texture and such like a knowledge of analysis plays an important role for demand estimation of clothing makers and than going forward makes a contribute to national economic development.

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