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韓國電子業體의 輸出決定要因 및 戰略과 輸出成果에 관한 實證的 硏究
李承郁,孫宗鎬 韓日經商學會 1992 韓日經商論集 Vol.9 No.-
This study is to analyze the impact on export strategies and the determints for export performance in Korean electronics industry. For the study, some variables such as organization characteristics, export marketing strategies and foreign target market environments are selected throgh review the existing literature and interviewing export managers. The purpose of the study is to verify which variables are affected to export performance. Some medium-sized exporting electronics industry art selected and questionnaires are distributed to those firms for statistical analysis. Factor analysis has been practiced for variable's validity test and variable's selection Then, correlation analysis has been practiced to review the effect between selected variables from factor analysis and export performance. The result of the study is summarized as belows. Firstly, from reviewing the relationship between organization characteristics and export performance, export intensity is significantly affected by top management, export operating unit, export-related R&D expenditure and the ratio of technological intensity on exporting goods. Export growth rate is significantly affected by export-related R&D expenditure and the ratio of technological intensity on exporting goods. Secondly, the relationship between export marketing strategy and export performance, export intensity is significantly affected by those strategy such a considering foreign customer's needs when developing products, performing active marketing activities in foreign market, practicing after-sale service, and diversifying foreign market Export growth rate is significantly affected by the descrimination between export and domestic product Thirdly, in the relationship between foreign tarket market environment and export performance, export intensity is significantly affected by stable factors in foreign market industrialization level and potential market demand As a result export performance can be improved by gathering foreign market information, performing active marketing activities and building the image of one's brand through product quality improvement To generlize the result of the study, there are some limitations ; (i) enough samples were not selected because of difficulty in sampling procedure, (ii) it is lacked to review the dynamic relationship for exporting because this study is analyzed cross - sectional.