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RISS 인기검색어
- 검색키워드
- 저자 : ( Rosemary R. Seva ) (검색결과 3 건)
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Promoting Sustainability through Affective Design
( Rosemary R. Seva ) 한국감성과학회 2014 춘계학술대회 Vol.2014 No.-
As the world population increase every year, the consumption of raw materials and energy causes the depletion of natural resources. This explains the significant increase in the number of researches done in the area of sustainability in recent years. The increase in consumption can be attributed to many factors that include: short-product life cycle, poor product and environment design, and the lack of understanding of consumer preferences. Affective design, which is the process of designing products to elicit emotion and direct consumer behaviour is a promising framework to use in promoting sustainability in consumption. Products and environments can be designed in order to prolong usage, enable reuse, save energy, and minimize waste. The Affective Design for Sustainability (ADS) framework explains the factors that can be considered in designing products that minimize energy use. Theories supporting the framework will also be discussed.
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Affective Attachment to Ecological Consumer Products
Alma Maria Jennifer A. Gutierr,Rosemary R. Seva 대한인간공학회 2014 대한인간공학회 학술대회논문집 Vol.2014 No.5
There is an increase in the environmental conscience of consumers which results in the increased demand for green products an observation that a number of companies have taken advantage of by offering green products and services (Chan, 1999; J. Ottman, 1992; Peattie & Ratnayaka, 1992; Salzman, 1991; Vandermerwe & Oliff, 1990). The last decade has witnessed a drastic change in consumer preferences towards green products with the emergence of green consumers provoking market method for environmentally friendly organizations and new product innovations Ottman (1993). Integrating emotions into product has become a strategy for most manufacturers. As Marzano (1998) stated “products have personality and can delight, infuriate and empower the consumer”. This study aims to investigate the affective attachment of consumers to ecological products specifically on consumer based products. Aside from this, it wants to determine the type of emotions elicited by these kinds of consumer products. Buying eco products can elicit emotion in consumers. They elicit different kinds of emotional responses. These are normally positive responses making people attracted to these products and end up buying them (Schifferstein & Desmet, 2010). An exploratory pre-purchase affect survey was conducted through field and online survey to determine what shoppers feel while looking for eco-products to buy. This study will provide information on the importance of incorporating ecological attributes to design of consumer products. As of now, not all companies offer eco-friendly products because it is not known if consumers are willing to pay more for the “environment friendly” attribute. This study hopes to shift the paradigm of companies as it will try to establish the emotional attachment of consumers to product attributes related to the environment.
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Affective Attachment to Ecological Consumer Products
( Alma Maria Jennifer A. Gutierrez ),( Rosemary R. Seva ) 한국감성과학회 2014 춘계학술대회 Vol.2014 No.-
There is an increase in the environmental conscience of consumers which results in the increased demand for green products an observation that a number of companies have taken advantage of by offering green products and services (Chan, 1999; J. Ottman, 1992; Peattie & Ratnayaka, 1992; Salzman, 1991; Vandermerwe & Oliff, 1990). The last decade has witnessed a drastic change in consumer preferences towards green products with the emergence of green consumers provoking market method for environmentally friendly organizations and new product innovations Ottman (1993). Integrating emotions into product has become a strategy for most manufacturers. As Marzano (1998) stated products have personality and can delight, infuriate and empower the consumer. This study aims to investigate the affective attachment of consumers to ecological products specifically on consumer based products. Aside from this, it wants to determine the type of emotions elicited by these kinds of consumer products. Buying eco products can elicit emotion in consumers. They elicit different kinds of emotional responses. These are normally positive responses making people attracted to these products and end up buying them (Schifferstein & Desmet, 2010).
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