http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : ( Mirea Woo ) (검색결과 3 건)
- 무료
- 기관 내 무료
- 유료
-
노윤영,Mirea Woo,Sangheon Lee 재단법인 서암순창장학회 2018 Journal of Marketing Thought Vol.5 No.2
There are numerous factors that have significant impacts on the relationship between distributors and manufacturers such as trust among exchange partners, network strength and external uncertainties. Furthermore, performance of a business is directly affected by those variables, thus, it is extremely important to understand what those variables play in sales of a business. The principle purpose of this study is to examine how trust, network strength and environmental uncertainty affect business performance and the moderating effect of network openness on those three variables. The data is collected from suppliers and manufacturers located in South Korea and further processed with AMOS and SPSS applying stepwise arbitration analysis and multiple regression model. According to the results, both trust and network have a positive impact on business performance and network openness demonstrates a moderating effect on an increase in business performance. Whereas, environmental uncertainty holds a negative impact on performance and was not affected by network openness. Our research significantly suggests optimal conditions to boost sales.
-
( Yunyoung Roh ),( Mirea Woo ),( Sangheon Lee ) 재단법인 서암순창장학회 2018 Journal of Marketing Thought Vol.5 No.2
There are numerous factors that have significant impacts on the relationship between distributors and manufacturers such as trust among exchange partners, network strength and external uncertainties. Furthermore, performance of a business is directly affected by those variables, thus, it is extremely important to understand what those variables play in sales of a business. The principle purpose of this study is to examine how trust, network strength and environmental uncertainty affect business performance and the moderating effect of network openness on those three variables. The data is collected from suppliers and manufacturers located in South Korea and further processed with AMOS and SPSS applying stepwise arbitration analysis and multiple regression model. According to the results, both trust and network have a positive impact on business performance and network openness demonstrates a moderating effect on an increase in business performance. Whereas, environmental uncertainty holds a negative impact on performance and was not affected by network openness. Our research significantly suggests optimal conditions to boost sales.
-
( Min Jung Kim ),( Mirea Woo ) 서암순창장학회 2018 Journal of Marketing Thought Vol.5 No.1
Firms in a volatile environment often possess more chances to commit opportunistic behaviours by taking advantage of information asymmetry. Moreover, it is essential for a firm to prevent opportunism since it will increase the cost of transaction. Network solidarity plays a significant role in firm’s performance, and a wide variety of research has been conducted on uncertainty and opportunism. However, the impact of network solidarity on the relationship between behavioural uncertainty and opportunism still remains unclear. Thus, the object of this paper is to introduce how behavioural uncertainty influences opportunism of an exchange partner under conditions reflecting network solidarity. The conceptual framework highlights the relationships among those variables, and as a result, this study can offer some possible directions, and further provide theoretical and practical implications as well as suggestions for the future study.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
