http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : ( Bo Edvardsson(full Professor) ) (검색결과 1 건)
- 무료
- 기관 내 무료
- 유료
-
SERVICE INNOVATION AND SCALING UP INNOVATIVE SERVICE ECOSYSTEM: THE CASE OF EATALY
( Laura Di Pietro(post Phd) ),( Bo Edvardsson(full Professor) ),( Roberta Guglielmetti Mugion(post Phd) ),( Maria Francesca Renzi(full Professor) ),( Martina Toni ) 한국품질경영학회 2015 한국품질경영학회 학술대회 Vol.2015 No.2
Purpose - The aim of the study is to identify and analyze important drivers of why and how an innovative service ecosystem scale up. In this paper “scaling up” is treated as empirical phenomena that refer to the ability of an innovative business ecosystem to attract many new actors, in particular customers, and entering in new markets to become sustainable and social responsible. This study describes a sustainable service ecosystem to be consistent with the principles of corporate social responsibility (CSR), including economical, environmental, social and ethical dimensions. We selected one innovative business case (Eataly) providing rich data with explanatory power. Design/Methodology/approach - We present an in-depth case study on Eataly, a service eco-system, operating in the retail food sector, that introduced important service innovations in the traditional framework of resource integration and scaled up rapidly on national and international markets to become a global brand. Through the analysis of personal interviews carried out with the Eataly mangers and different available narratives about the company. We study and evaluate why and how a service ecosystem faced the scaling up process. Innovative service ecosystem are analyzed by using four interdependent concepts an innovative (1) value proposition, the engaged (2) actors roles responsibility, the constellation of (3) resources that enable value creation to be realize in line with value proposition and in context of (4) institutional arrangements, including social system structure. Findings - We develop a framework for analyzing scaling up innovative service ecosystems, in order to extend the existing knowledge by empirically providing the most important scaling up drivers. In this paper we use a multi-actor approach, but emphasize the perspective of the entrepreneur since we study businesses and conceptualize service innovation in the context of ecosystems that we know are sustainable financially, socially and environmentally. The identified main drivers are: 1) a distinctive customer experience; 2) actors engagement; 3) entrepreneur value proposition focus on growth; and 4) institutionalized values resonance. Originality/value - Some service ecosystems grow faster than others and thus are more successful in their scaling up; hence there is a lot to learn from such innovative service ecosystem. Nevertheless, there is no empirical study with an explicit focus on innovative service ecosystem scaling up. Hence, the present study provides new suggestions for future research on the scaling up drivers in innovative service ecosystem.
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
