企業의 社會貢獻活動 推進 行態에 관한 硏究 : 釜山地域 企業을 中心으로 = (A) Study on behavior of corporate's social community relations activity

다국어 초록 (Multilingual Abstract)

We live in an era where corporates should approach their social community relations activity with strategy.
It is mainly because expectation of members in society has continuously grown in terms of corporates' social role.
Major global corporates regard social community relations activity not as cost that they pay out of gratitude but as requirement for corporate's growth.
They have conviction that corporates' growth is closely related to development of the local community where they are located.
Of domestic corporates, such activity is proceeded mainly by large-sized corporates with the conviction that it is essential condition for improving their competitive power.
There is even a saying "Corporates which are not involved in social community relations end in fail."
Now corporates should satisfy not only their shareholders' interest but also various needs of various people who are related to corporates, which makes social community relations activity not an option but an essential factor in management.
An empirical study was undertaken using survey from 50 Busan-based corporates and 190 university students to analyse corporates' social community relations activity and their recognition.
The 50 corporates leading local economy mainly produce shipbuilding machine materials, steel, automobile parts, and so on.
Most of them participate in social community relations activity, but its level is not satisfactory enough.
To acquire effectiveness, the activity should be based on ethical management and CEO's clear philosophy.
Plus, keeping close relationship between corporates' and nonprofit organization through partnership is important.
Corporates' social community relations activity is shown to proceed more effectively when it is linked with the corporate's public relations.
The mass of people prefer corporates that are active in social community relations activity, which leads to workers' higher devotion and distinction with other competing corporates.
Domestic corporates including Busan-based corporates are running a race passing a new start line, adjusting new environment where corporate's social community relations activity changes from a strategic point of view.
As large-sized corporates participate in social community relations activity vigorously, Busan-based corporates are expected to make better effort to solve general problems in local economy with the assistance of local economic organization such as The Busan Chamber of Commercial & Industry.

목차 (Table of Contents)

• 제Ⅰ장 서론 = 1
• 제1절 연구배경과 연구목적 = 1
• 제2절 연구의 범위 및 연구내용 = 4
• 제Ⅱ장 이론적 고찰 = 6
• 제1절 기업의 사회공헌활동에 관한 개념 및 형태 = 6
• 1. 기업의 사회공헌활동의 개념 = 6
• 2. 기업 사회공헌의 형태 = 9
• 제2절 기업 사회공헌활동의 본질 = 11
• 1. 기업과 사회환경의 관계 = 11
• 2. 기업 사회공헌활동의 본질 = 14
• 제3절 기업 사회공헌활동의 분석틀 = 20
• 1. 기업시민론과 기업경영전략론 = 20
• 2. 기업사회공헌의 모형 = 24
• 제Ⅲ장 기업사회공헌활동 사례 = 31
• 제1절 미국기업의 사회공헌활동 = 31
• 1. 제너럴모터스 (GM) = 35
• 2. 휴렛팩커드 (HP) = 40
• 3. 머크 (MERCK) = 45
• 제2절 국내기업의 사회공헌활동 = 51
• 1. CJ = 52
• 2. 부산은행 = 55
• 3. 삼성 = 59
• 4. 유한킴벌리 = 62
• 5. 이랜드 = 64
• 제Ⅳ장 부산지역 기업의 사회공헌활동 조사 분석 = 67
• 제1절 조사방법 = 67
• 1. 조사대상 = 67
• 2. 조사내용 = 68
• 제2절 기업을 대상으로 한 설문조사 분석 = 70
• 1. 기업의 일반적 현황 = 70
• 2. 기업의 사회공헌활동 현황 = 72
• 3. 기업의 사회공헌활동에 관한 시각 = 75
• 4. 기업과 사회공헌활동과의 연관성 = 81
• 제3절 일반시민(학생)을 대상으로 한 설문조사 분석 = 84
• 제Ⅴ장 결론 = 87
• 제1절 요약 및 결론 = 87
• 1. 요약 = 87
• 2. 결론 = 89
• 제2절 연구의 한계와 향후 연구방향 = 94
• (참고문헌) = 96
• (부록) = 98
• (abstract) = 104