공인의 스캔들과 언론보도 프레임 : '386정치인 술판'과 '장원 성추행'사건 관련 신문보도 분석 = News frame in the coverage of public figure's scandals : 386 Politicians Drinking Spree' and 'Jang Won Sexual Harassment'

다국어 초록 (Multilingual Abstract)

This study examined how Korean press framed public figures and their scandals by analyzing the coverage of newspapers about the case of what's called '386 politicians drinking spree' and 'Jang Won sexual harassment'. Specifically, this research reviewed how 5 daily newspapers(Chosun, Hankook, Dong-A, Kyunghyang, and Hankyoreh) defined the each case and to what they attributed its responsibility.
To explore these research questions, this study employed content analysis and frame analysis. Especially based on the frame concept of Entman(1993), this study extracted frames, identified a set of news frames, and analyzed their characteristics.
The findings of the study are as follows:
First, Korean press framed public figures' scandals such frames as 'morality', 'authoritative culture', 'civilian responsibility', 'anti-civic movement', and 'petit-heroism'.
'Morality' frame stressed public figures' morality or ethics to be observed. This frame attributed the responsibility of each scandal to morality crisis of the concerned person or social leading people. 'Authoritative culture' frame had its focus on the wrong culture of drinking reception or party. 'Civilian responsibility' frame ascribed the outbreak of scandals to the mistakes of common people who could not scrutinize and control the public figures. 'Anti-civic movement' frame asserted that, first of all, these scandals were attributed to civic groups or civic movements themselves that the public figures, both 386 generation politicians and Jang Won, have based on or belonged to. 'Petit-heroism' frame, which's similarly attributed the scandals' responsibility to individuals rather than system or structure, constructed the vanity and prerogative of public figures as the cause of the scandals.
Second, of the identified 5 frames, 'morality' frame was the most predominant in Korean press' coverage of the scandalous cases, '386 politicians drinking spree' and 'Jang Won sexual harassment'. In terms of each newspaper's news frame, this study revealed that Chosun didn't employ various frames like others, Dong-A, Kyunghyang and Hankook, and had its frame biased to 'morality or ethics crisis'. Especially, Hankook showed the most balanced proportions of the 5 frames. On the other hand, Hankyoreh was found to use 'authoritative culture' frame most, which meant that Hankyoreh, contrary to Chosun, attributed the scandals' responsibility to kind of system or structure rather than individuals' level.

목차 (Table of Contents)

• 목차
• 제1장 서론 = 1
• 1. 문제제기와 연구목적 = 1
• 제2장 기존 문헌연구 = 4
• 1. 프레임의 개념과 특징 = 4
• 2. 프레임 연구의 경향 = 7
• 1) 의제설정, 점화, 프레임 연구 = 7
• 2) 사회학적 프레임 연구 = 9
• 3. 사회운동과 공인(公人) 관련 보도 연구 = 15
• 1) 사회운동 관련 보도 연구 = 16
• 2) 공인(公人) 관련 보도 연구 = 17
• 제3장 연구문제와 연구방법 = 19
• 1. 연구문제 = 19
• 2. 연구방법 = 20
• 1) 분석기간과 분석대상 = 20
• 2) 분석방법과 분석모형 = 21
• 3) 뉴스 프레임의 생성 = 23
• 제4장 연구결과 = 26
• 1. 관련기사의 양적 분석결과; 기사량과 기사유형 = 26
• 2. ‘386정치인 술판’ 사건 관련 뉴스 프레임 분석 = 27
• 1) 문제정의 = 28
• 2) 원인진단 = 29
• 3) 도덕적 평가 = 31
• 4) 해결책 제시 = 33
• 5) 뉴스 프레임의 추출과 요약 = 37
• 6) 신문별 뉴스 프레임의 특징 = 39
• 3. ‘장원 성추행’ 사건 관련 뉴스 프레임 분석 = 43
• 1) 문제정의 = 43
• 2) 원인진단 = 45
• 3) 도덕적 평가 = 47
• 4) 해결책 제시 = 49
• 5) 뉴스 프레임의 추출과 요약 = 54
• 6) 신문별 뉴스 프레임의 특징 = 56
• 4. 두 사건의 뉴스 프레임 특징 비교 = 61
• 제5장 결론과 제언 = 64
• 참고문헌 = 68
• ABSTRACT = 73