Today, It is necessary to exchange our own informations, views and knowledges with others, and own them in common. This is what we called communication. To communicate effectively with visual means of transmission it seems that the visual communicatio...
Today, It is necessary to exchange our own informations, views and knowledges with others, and own them in common. This is what we called communication. To communicate effectively with visual means of transmission it seems that the visual communications the best way. Because of readers low concentration and interest in the modern mass-communication has to be effective, attentive and also gratify readers aesthetic desire. Nowadays the province of communication means have been enlarged from verbal to non-verbal like TV screens, comics, etc and this non-verbalinformations can be far more effective, fast and exact than language in explaining situation. This non-verbal is taking place of verbal communication and also the letters has changed from reading letters to seeing letters that it has been visualized long ago. Language is an artificial system which enabled human to delivers info and gets info delivered in the relation of their own essense, structure and various environment around them and expresses its meaning by using letter orvisual sign, that is an elucidative sign obtained from from social experience. Not only the express of what it indicates, or symbolizes as a requisite of language and visuality but visual representation itself act important consequentied in letter. Letter is used functionally and rationally to define importand its rapid conveyance, but it can conbey the massages right meaning just by its organic union with the requisite of visuality by handling it, the letter bya unique visual way. The expressions arranged and harmonized with letters and the unique way of handling letters not only extend and strengthen the meaning but because it is visually conciseness it leaves strong distintive impression.