전자상거래시스템 도입기업에 있어서 조직 냉소주의와 조직시민행동과의 관계에 관한 연구 = A STUDY ON THE RELATION OF ORGANIZATIONAL CYNICISM WITH ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN ELECTRONIC COMMERCE SYSTEM-ADOPTED ENTERPRISES

다국어 초록 (Multilingual Abstract)

This study has been proceeded for the purposes of analyzing how electronic commerce system-adopted enterprises' organizational cynicism(OC) influences organizational citizenship behavior(OCB) and grasping how impression management regulate the relation between OC and OCB. Therefore, To analyse the influence that OC in cognitive, emotional and behavioral dimensions exercise on the altruism and the conscientiousness of OCB, and the control effect of the impression management in actual proofs.
Additionally OC of cognitive dimension have sub-dimension, it's change plan, management, and organization culture. OC of Emotional dimension have sub-dimension, it's helplessness, distant feeling, alienated feeling, hostility and anger. OC of Behavioral dimension have non-cooperative way, reluctance to act, and the intention to turnover.
For this research used questionnaires and collected 421 sheets of the questionnaire papers and applied for 396 sheets at the final analysis except the insincere answers. The way of collecting data was mingled processes of question by 7 standards of standpoint to higher-ups valuation and self valuation. Then, multiple regression analysis and sub-group correlation analysis of collected data was made, using the SPSS/PC-Package.
The following hypotheses were built up for testing purposes. Hypothesis 1. Organizational Cynicism(OC) has negative relation to Organizational Citizenship Behavior(OCB). Hypothesis 1-1: Cognitive dimension will have negative relation to altruism. Hypothesis 1-2: Cognitive dimension will have negative relation to conscientiousness. Hypothesis 1-3: Emotional dimension will have negative relation to altruism. Hypothesis 1-4: Emotional dimension will have negative relation to conscientiousness. Hypothesis 1-5: Behavioral dimension will have negative relation to altruism. Hypothesis 1-6: Behavioral dimension will have negative relation to conscientiousness.
Hypothesis 2: Impression management will control the relation between OC and OCB. Hypothesis 2-1: Impression management will control the relation between OC and altruism. Hypothesis 2-2: Impression management will control the relation between OC and conscientiousness.
The results of verifying the hypotheses can be summed up as follows. First, Hypothesis 1. OC negative relation to OCB was adopted partly. When it comes to Hypothesis 1-1, It has been shown that the management and the change plan, -the causes for cognitive dimension- have negative influence on altruism. That is, the higher cynicism about the management and the change in policy is, the lower altruism is.
When it comes to Hypothesis 1-2, It has been shown that the management only -the cause for cognitive dimension- has negative influence on conscientiousness. That is, the higher cynicism about the management is, the lower conscientiousness is.
When it comes to Hypothesis 1-3, It has been shown that the alienated feeling, helplessness, and distant feeling -the causes for emotional dimension- have negative influence on altruism. That is, the higher cynicism about alienated feeling, helplessness, and distant feeling is, the lower altruism is.
When it comes to Hypothesis 1-4, It has been shown that the helplessness, distant feeling, hostility and anger -the causes for emotional dimension- have negative influence on conscientiousness. That is, the higher cynicism about the helplessness, distant feeling, hostility and anger is, the lower conscientiousness is.
When it comes to Hypothesis 1-5, It has been shown that non-cooperative way -the causes for behavioral dimension-, have negative influence on altruism. That is, the higher cynicism about the non-cooperative way is, the lower altruism is.
When it comes to Hypothesis 1-6, It has been shown that reluctance to act, and the intention to turnover -the causes for behavioral dimension- have significant influence on conscientiousness. Yet, It has been shown that reluctance to act has negative influence on conscientiousness, and the intention to turnover has positive influence on conscientiousness.
Second, Hypothesis 2. Impression management will control the relation between OC and OCB was adopted partly. That is, because among the two subordinate theories that impression management will control the relation between OC and altruism, and the relation between OC and conscientiousness, only the hypothesis about altruism was proved, and the hypothesis of the involvement of conscientiousness in OC was dismissed.
Only the groups of high average in impression management has shown significant difference in the relation between OC and altruism in Hypothesis 2-1. Hereby, the hypothesis that impression management will control the relation between OC and altruism was proved. In the case of Hypothesis 2-2, because the pattern of impression management didn't show significant average difference in conscientiousness of OCB between the two groups, Hypothesis 2-2 was dismissed.
According to the analysis results of this study, the study has the following meaning.
First, single-dimensional concept of measurement was used as the concept of measurement of subordinate position of OC till now. This research applied multi-dimensional concept of measurement.
Second, though the role of impression management was used as target variables in the existing researches. This study made opportunity for re-illuminating the role of impression management by approaching it as moderator variable and recognizing it as extra-role behavioral view point.
Third, in the industries that adopted electronic commerce system, organizational cynicism stands out and by confirming that its context exists in the organizational change or innovation, they called the attention of the management to organizational cynicism in change management of a firm. This fact suggests it is important to manage the constituent members who are cynical about the organization for an organizational transformation to result in success.
And this study had the following limitations. First, It only examined OC for the target variable of OCB. Second, It is required to search for the relationship with other negative organizational variables(Ex: resistance against reform, immoral organized behaviors), not only OCB as the target variable of OC. Third, It is considered desirable to make a comparative study of the variable of impression management as the same target variable of organized citizen behaviors. Fourth, As the experiment was on self-evaluation methods, even though the subjects of investigation was assured of their anonymity, they might hide such negative aspects as OC. Fifth, In the case of OCB which is the target variable of this study, as there is no generalized agreement in its subordinate position dimensions, criteria for Korean-type OCB, taking into account the social and cultural difference, are open to further discussion forward. Sixth, As this study is based on Cross-sectional analysis, so it is very limited in analogizing the cause and effect relationship among variables.

목차 (Table of Contents)

• 목차
• (Abstract) = vi
• 제 1 장 서 론 = 1
• 제 1 절 연구배경 및 목적 = 1
• 제 2 절 연구방법 및 구성 = 4
• 제 2 장 이론적 배경 = 7
• 제 1 절 정보시스템 도입과 조직변화에 관한 이론적 고찰 = 7
• 1. 전자상거래(EC)시스템의 정의 및 현황 = 7
• 2. 전자문서교환(EDI)시스템 도입과 조직변화연구 = 14
• 3. 전사적자원관리(ERP) 도입과 조직변화연구 = 20
• 4. 공급체인관리(SCM) 도입과 조직변화연구 = 23
• 제 2 절 조직 냉소주의에 관한 이론적 고찰 = 27
• 1. 냉소주의의 생성배경 및 개념 = 27
• 2. 냉소주의의 유형 = 27
• 3. 조직 냉소주의의 의의 = 31
• 제 3 절 조직시민행동에 관한 이론적 고찰 = 39
• 1. 조직시민행동의 개념 = 39
• 2. 선행연구에서 채택된 변수들 = 43
• 3. 조직 냉소주의와 조직시민행동과의 관계에 관한 선행연구 = 47
• 4. 조직 냉소주의와 조직시민행동의 조절요인 = 51
• 제 3 장 실증연구의 설계 = 60
• 제 1 절 연구모형 및 가설의 설정 = 60
• 1. 연구모형 = 60
• 2. 가설의 설정 = 62
• 제 2 절 변수의 조작적 정의와 측정 = 65
• 1. 변수의 조작적 정의 = 65
• 2. 변수의 측정 = 68
• 제 3 절 설문지의 구성 및 자료의 분석방법 = 69
• 1. 설문지의 구성 = 69
• 2. 자료의 분석방법 = 71
• 제 4 절 표본의 선정 및 변수의 신뢰성과 타당성 검증 = 72
• 1. 표본의 선정 = 72
• 2. 변수의 신뢰성과 타당성 검증 = 74
• 제 4 장 실증분석 결과와 해석 = 86
• 제 1 절 기초적 분석결과 = 86
• 1. 변수들간의 상관관계 분석 = 86
• 2. 기초통계분석 = 87
• 제 2 절 가설검증 결과와 해석 = 88
• 1. 조직 냉소주의와 조직시민행동에 대한 가설 = 88
• 2. 인상관리의 조절효과에 대한 가설 = 97
• 제 3 절 가설검증 결과의 요약 = 102
• 제 5 장 결 론 = 104
• 제 1 절 연구결과의 요약 = 104
• 제 2 절 연구의 시사점 및 한계점 = 106
• 1. 연구의 시사점 = 106
• 2. 연구의 한계점 = 107
• <참고문헌> = 109
• *설문지 = 118