Accounting information system, playing an important role in measuring performance, are a vital part of the competitive strategy. The competitive strategy is based on relevant information, which would be provided by accounting information systems.
It ...
Accounting information system, playing an important role in measuring performance, are a vital part of the competitive strategy. The competitive strategy is based on relevant information, which would be provided by accounting information systems.
It is important to study both the direct impact of accounting information systems, competitive strategies on the corporate performance, and the indirect effects of those on the corporate performance through the effective competitive information systems, competitive strategies and business innovation to improve corporate performance. The purpose of this study is to analyze the effects of accounting information systems, competitive strategies, and business innovation on the corporate performance.
This research comprises five chapters; Chapter 1. describes the purpose of the research, and the methodology and scope of the research. Chapter 2. describes the definition and significance of Venture corporate, the concept of accounting information system and management strategy. Chapter 3. constructs the model of the research and chooses hypothesis to be testified. The chapter also builds up the smaple for the research and explains the method of research including the contents of survey and measurement methods. Chapter 4. analyzes the collected data and test the hypothesis. And the results of the analysis are fully discussed. Chapter 5. summarizes the results and meanings of the research and discusses the limitation and recommendation of future researching methods. Research hypotheses were set to test the effects of accounting information system users' satisfaction, competitive strategies on both financial and nonfinancial performance of company.
The proposed hypothesis are as follows; hypothesis 1. Accounting information system will have a positive effect on busineses performance. hypothesis 2. Management strategy will have a positive effect on business performance hypothesis 3. There will be a significant difference in business performance depending on the level of accounting information satisfaction.
First, differentiation strategy and cost advantage strategy have a direct effect on business strategy that is influential to business performance of a firm, and differentiation strategy of venture firms are more influential to business performance than to normal firms.
Second, satisfaction level of accounting information system has an indirect effect-rather than a direct effect of profit generation-on a firm's business performance.
Third, this study suggests a new research subject by widening the research field to venture firms from gigantic group companies in Korea.
Finally, this study explains business strategy types of venture firms by separating it differentiation and cost advantage strategy.