國內 인터넷競賣 現況과 改善方案 : 多量 商品競賣에서의 需要減小現狀을 中心으로 = SPECULATION ABOUT SITUATION OF KOREA'S INTERNET AUCTIONS : WITH DEMAND REDUCTION AND IN EFFICIENCYIN MULTI UNIT AUCTIONS

다국어 초록 (Multilingual Abstract)

Auctions on the internet represent one of the most interesting development in electronic commerce. In this paper, I surveyed the characteristics of internet auction, types of auction goods and auction formats. Also, with the growing importance of multi-unit auctions, I surveyed the recent theory of demand reduction incentive which creates an inefficiency in multi-unit auctions. The facts that large bidders have an incentive to reduce demand in order to pay less for their winnings and bidders who reduce demand for additional units sometimes lose to smaller bidders with lower values reveal that these demand reduction could be happened in the real internet auctions.
To test the theoretical prediction about demand reduction in multi-unit auctions, I ran field experiment using both the Vickrey and the Uniform price sealed bid auction formats.
Field data yield several important findings. First, demand reduction is evident in the uniform price auctions, relative to the Vickrey auctions. Second, the amount of demand reduction is large: the uniform-price auction results in significantly more bids of zero, and the bid reductions are large enough to cause frequent changes in the allocation of goods.
I hope to see these results replicated and extended to more complicated environments such as increased number of bidders and goods.

목차 (Table of Contents)

• 제1장 서론 = 1
• 제2장 국내 인터넷경매 현황 = 3
• 제1절 국내 인터넷 경매시장과 주요업체 = 3
• 제2절 인터넷 경매의 특징 = 6
• 제3절 경매상품의 종류 = 8
• 제4절 인터넷 경매방식 = 11
• 제5절 최저 입찰가(Minimum bid)와 유보가격(Reserve price) = 15
• 제3장 인터넷상의 다량상품경매(Multi-Unit Auction) = 17
• 제1절 다량상품경매(Multi-unit auction)의 중요성 = 17
• 제2절 다량상품경매(Multi-unit auction)와 수요감소(Demand reduction)현상 = 18
• 제3절 Vickrey 경매와 Ausubel 경매에서의 효율성 회복 = 23
• 제4절 사례를 통한 다량상품경매방식간의 효율성 비교 = 25
• 제4장 다량상품경매의 수요감소현상 대한 실험 = 33
• 제1절 기존의 연구 = 33
• 제2절 실험모형 설정 = 34
• 제3절 실험결과 = 38
• 제5장 결론 = 44
• 참고문헌 = 46
• 부록 = 48