전자상거래의 代案的紛爭解決制度에 관한 硏究 : On-line ADR을 중심으로 = (A) study on alternative disputes resolution for the settlement of E-disputes

다국어 초록 (Multilingual Abstract)

It probably seems that the emerging trend is the enormous jump of the Internet user populations and the prompt development of a new Information Technology, and if that is so, we must recognize that the electronic commerce("e-commerce") based on the Internet is increasing rapidly year after year. In fact, it is presented by some or other reports that the volume of business to consumer("B2") e-commerce market have amounted to 1,011 hundred million dollars as of June, 2001 all over the world. According to this, we have an anticipation that the volume will amount to 4,281 hundred million dollars in the year 2004.
When a new transaction in the trade business as it is called e-commerce bursts into sight, and the turnover of e-commerce is increasing step by step, the disputes in the transaction("e-disputes") also rises gradually. As everyone knows, one of the characteristics which is apt to attach e-commerce is that e-commerce has no national boundries. When e-disputes break out, therefore, the settlement of these disputes almost depends upon this or that litigation, but an litigation is as likely as not beseted with the questions of which authorities have jurisdiction, which law applies, international court proceedings etc. that bring difficulties in its train, for example, the superfluous time and expense required. Thus, we must settle e-disputes, in effect, not by a common litigation but by arbitration, mediation, and conciliation etc., that is to say, Alternative Disputes Resolution("ADR"), which gives to the interested parties a reasonable resolution on the ground of the comprehensive judgment from the technology concerned, the legal questions, and transaction interests without wasting of time and expense.
There is already lively discussions on ADR-its necessity and principles, as resolution for e-disputes within the international organization, the US, the EU, and some private organization. In relation to this, it seems that ADR based on the on-line has an especial fitness, as resolution for e-disputes. Of course, we have not still the uniform rules or regulations for ADR, but yet we have reached an agreement in principle that ADR should be independent, impartial, easily accessible to disputes parties, free or low cost, guarantee on transparent resolution procedures, enforced or required compliance on the parties concerned. ADR is conducted by the Korean Commercial Abitration Board("KCAB"), Korea Institue for Electronic Commerce("KIEC"), and Korea Consumer Protection Board in our country("KCPB"). On the other hand, in other countries, the web sites, which use the various technologies and provide the on-line ADR services for disputes parties, already open and play a part in.
This study is an attempt to investigate some various trends, the actual operation conditions, and the problems in operation in relation to ADR, which is for the settlement of e-disputes rising from the business to consumer e-commerce, in the international organizations or foreign countries, and moreover the developmental possibility of ADR in our country. In sum, the product of this study is as follows:
Firstly, ADR for the settlement of e-disputes in our country is now decentalized into various organizations, for example KCAB, KIEC, KCPB etc., but it is necessary to centralize all the e-disputes for the settlement in E-Commerce Mediation Commitee("ECMC") in KIEC.
Secondly, the disputes mediation decision of ECMC must carry legal binding force to have a practical efficacy. If that decision carries no legal binding force but merely recommendatory one, the decision won't have an effect on the settlement for e-disputes.
Thirdly, it is necessity to revitalize the Cyber Mediation Center in ECMC, depending upon the introduction of advanced technology from foreign ADR services(e.g. automated system, ADR system combined trustmark, etc.). But, it is also necessary to supplement such technological matters as party authentication, security and the like.
Fourthly, we must examine the legal matters related to internal ADR procedures and decision in order to have internationally practical enforceability, and also the technological matters related to cultural-linguistic differences between many countries to provide disputes parties concerned with the on-line services.
Finally, we must instruct disputes parties in ADR, inform of ADR in order to the activation and success of the settlement for e-disputes based on ADR.

목차 (Table of Contents)

• 목차
• 제1장 서론 = 1
• I. 연구의 목적 = 1
• II. 연구의 범위와 구성 = 3
• 제2장 전자상거래와 분쟁해결제도 = 5
• I. 전자상거래의 개념 = 5
• 1. 전자상거래의 정의 = 5
• 2. 인터넷 이용인구 현황 = 7
• 3. 전세계 전자상거래 현황 = 10
• 4. 우리나라 전자상거래 현황 = 12
• 5. 전자상거래의 거래형태 및 특징 = 14
• II. 전자상거래분쟁의 유형 = 18
• 1. 전자상거래분쟁의 증가 = 18
• 2. 전자상거래분쟁의 유형 = 19
• III. 전자상거래의 분쟁해결제도 = 21
• 1. 소송에 의한 해결 = 21
• 2. 대안적분쟁해결제도에 의한 해결 = 22
• 제3장 대안적분쟁해결제도에 대한 현황 = 32
• I. 국제기구 현황 = 32
• 1. 경제협력개발기구(OECD) = 32
• 2. 유엔국제거래법위원회(UNCITRAL) = 34
• 3. 세계지적재산권기구(WIPO) = 36
• 4. 국제인터넷주소관리기구(ICANN) = 39
• II. 각국의 현황 = 41
• 1. 유럽연합(EU) = 42
• 2. 미국 = 44
• 3. 일본 = 46
• 4. 기타기구 = 49
• III. 우리나라의 현황 = 62
• 1. 대한상사중재원 = 62
• 2. 한국전자거래진흥원 = 66
• 3. 한국소비자보호원 = 72
• 4. 개인정보분쟁조정위원회 = 76
• 5. 인터넷정보센타 = 78
• 제4장 온라인 대안적분쟁해결제도(On-line ADR) = 80
• I. 온라인 ADR의 의의 = 80
• 1. 의의 = 80
• 2. 온라인 ADR의 필요성 = 82
• 3. 일반적인 온라인 ADR 제공자의 요건 = 85
• II. 온라인 ADR의 유형 = 87
• 1. 전형적인 온라인 ADR 절차 = 87
• 2. 온라인 ADR의 유형 = 88
• III. 온라인 ADR에 의한 분쟁해결 사례 = 103
• 1. 개인정보의 유출에 관한 사례 = 103
• 2. 인터넷 서비스 제공자의 마케팅 메일에 관한 사건 = 104
• 3. 제3자에 대한 개인정보 유용에 관한 사건 = 105
• IV. 온라인 ADR의 제반문제 = 106
• 1. 온라인 중재(on-line arbitration) = 106
• 2. 온라인 조정(on-line mediation) = 109
• 3. 온라인 ADR의 기술적 요구사항 = 113
• 제5장 우리나라의 대안적분쟁해결제도와 발전방향 = 117
• I. 제도적 측면 = 117
• 1. ADR 기관의 일원화 = 117
• 2. ADR 결정의 집행력 부여 = 121
• 3. 온라인 ADR의 도입 및 활성화 = 121
• 4. 우리나라 ADR 기관의 국제화 = 123
• II. 사회적 측면 = 123
• 제6장 결론 = 125
• 참고문헌 = 128
• ABSTRACT = 132