不動産市場의 變化에 따른 仲介業者의 對應方案

다국어 초록 (Multilingual Abstract)

Although there has been partly release of regulations during the recent years, in the business of real estate agency presently and traditionally this business is regarded as only an activity of marking contracts and agenting.
With the coming do "information society" period, every parts in the society meet with trememdous changes. Also, real estate agency meet with technique changes in agenting, for example, the usage of the internet.
The traditional way tat a agent approaches a buyer with a list of titles and complete a contract in the real estate market turn out to be no more effective in the present. An independent contractor relationship by the usage of internet without violating regulations of the real estate agency among the demanders has increased so that real estate agency cannot help searching alternatives on the condition of limited capital power in the estate market.
One of the alternatives is that agents can make a business of total service ,for example making the internet dealing system, in a individual way or in a cooperative way. In such a way to make relevance with the internet system, real estate agency will be able to maintain his business and make profits. Accordingly in this study, I study the usage of the internet that real estate agency can make
Secondly, I studied the special agency according to the kinds of real estate. Agents can deal with houses, a land for facilities and so on. Agent should be out of this mixed pattern of dealing : "Department Store Way". Agent cannot survive in the competition and maintain their business without selecting a specular part, making a special list of real estate and aggregating special knowledges and know how. Of course, in the traditional way agents can hardly deal with a certain list of real estate especially at fist on the count of poor financing. But with endurance and willingness, agents have to make a certain specialization of agency. in the search of a way to specialize their own agency in the real estate market, we can think that one would gain a big size office and in this office he or she make his own agency business as a special one. But presently in korea, there is no merit of which the regulation of the real estate agency ensure. And the founder and operator of a big size real estate agency would gain nothing but risk.
Finally I researched the amendment of agency institution. There is a certain limit on the agency business. A agent cannot make a improvement only with his own ability of management. Without logical amendment of agency institution, including the regulation of the real estate agency, we cannot expect that the agency would be developed and be specialized. The problem of agency fee has been discussed until now. In the capital system country, the real estate agency is one of many economic relationships by individuals. Without financial consideration, governmental regulation on the ratio of fee to the price of a real estate cannot be accepted even in a developed country and comprehensive.
Of course, these amendments of agency institution would not required simply because of the need of agents for the rationalization and developed of the real estate agency. So, resonable requirement that the committee of real estate agency make should be accepted by the government and the congress.

목차 (Table of Contents)

• 목차
• 第1章 序論 = 1
• 第1節 硏究의 背景 및 目的 = 1
• 第2節 硏究의 範圍 및 方法 = 2
• 第2章 不動産市場 環境의 變化 = 4
• 第1節 IMF 이후 不動産市場의 變化 = 4
• 1. 社會·經濟적 變化 = 5
• 2. 對外 開放과 國際化 = 6
• 3. 不動産 金融의 多樣化 추세 = 8
• 第2節 인터넷 마케팅의 擴散과 不動産의 特性 = 12
• 1. 인터넷 마케팅의 意味 = 12
• 2. 인터넷 利用者의 特性 = 15
• 3. 弘報媒體로서의 인터넷 = 15
• 第3章 不動産 經營上의 問題點 및 對應方案 = 18
• 第1節 設問調査 = 18
• 1. 調査目的 = 18
• 2. 調査方法 = 19
• 3. 基礎統計 = 22
• 第2節 仲介業者의 物件分野別 專門化의 不振 = 24
• 1. 現況 및 問題點 = 24
• 2. 物件別 專門分野 開拓의 當爲性 = 27
• 3. 物件分野別 專門化의 種類 : 美國의 例 = 33
• 第3節 인터넷의 活用 可能性 = 35
• 1. 인터넷의 普及 現況 = 35
• 2. 仲介業에서 인터넷 活用의 方案 = 36
• 3. 인터넷 홈페이지 情報의 內容 = 44
• 第4章 仲介業 制度上 問題點 및 對應方案 = 46
• 第1節 仲介手數料 問題 = 46
• 1. 仲介依賴 方式의 問題點 = 46
• 2. 對應戰略 = 47
• 3. 綜合意見 = 57
• 第2節 其他 問題點 = 59
• 1. 檢印契約書 制度의 問題點 = 59
• 2. 仲介業 經營의 落後性 = 62
• 3. 不動産 서비스 體制의 限界點 = 65
• 4. 仲介市場에서 良質人力 確保의 問題 = 71
• 第5章 結論 = 77
• 參考文獻 = 80
• ABSTRACT = 83
• 附錄 = 86