中國人 觀光客의 行動特性에 따른 滿足度 硏究

다국어 초록 (Multilingual Abstract)

Although the rapid development of tourism industry has sped up the
study on the tourists' behaviors, the interest in understanding tourist's
attitude is still poor. But since the attitude of tourist reflects the thinking, feeling, and doing toward tourism souvenir or service, it plays an important role in choosing the sightseeing resort. According to this, this study aims to attract foreign tourists as well as to present a proper counteraction suitable for the domestic tourism industry(inbound) by dividing the domestic sightseeing resort per type and investigating the tourists' attitude. The empirical survey in the thesis was performed on the subject of the study on the degree of satisfaction about Korean attributes of which foreign tourists feel. The factors which can exert influence on satisfaction and dissatisfaction drawn from the theoretical study was established as a hypothesis and the questions in questionnaire were properly adjusted from those in Pizam's study. The summary and implications on the result of empirical analysis are as follows. As the result of hypothesis I and V, the Chinese tourists who visit Korea are satisfied in the order of impression, experience, health, and activity, and women, students, and the elders are more satisfied with it. Considering the inner side of tourism of which these kinds of tourists desire through their activities, it is evident that they seek their own satisfaction by realizing more deepened tourism differently from the other kinds. Thus more cautious and circumspect reexamination is required throughout the tourism-related industry as well as the tourism resource of Korea in order to unite the self - improving desire and satisfaction. It was already proved in the chapter n, section 2 in the study of W.F.Van Raaij and D.A.Francken. The result of hypothesis E shows that effective availability of information is desirable because Korean tourists, especially high search groups become more satisfactory. It means that hard-core attest-style advertisement is very effective, which puts emphasis on the inspiration of tourists' anticipated mentality and real satisfaction of this anticipation while bringing a mid and long - term advertisement and reliable one into operation as the method of hypothesis M. Through PR activities, an advertisement should be carried to consolidate the image of Korea into effect. The result of hypothesis showed the mental characteristic of Chinese tourists who visit Korea satisfied as anticipated. So a strategy to improve prior anticipation is required through the analysis of these relationships in order to attract tourists more persistently, These series mental relations could be understood by the theory of
perceptive incongruity. The satisfaction about the attributes of Korea sightseeing resort appeared satisfactory to the relatively national phenomenon such as natural spectacles and cultural resources, factor of attraction, while unsatisfactory to the artificial attractive aspect of sightseeing resort such as fee and all sorts of facilities. This discovery coincided with "dimension of tourist' satisfaction' a study of A. Priam and others. In conclusion, the general characteristics of the Chinese behaviors who visit Korea impression, experience, silver class, women, students, and the higher their academic career goes, the higher prior anticipation and the higher search group the more satisfied. In the context, Korea as a sightseeing resort should increase discriminational characterization as a cultural relic spot.