The purpose of this study was to examine the relationship between changes of hair style and psychological characteristics of women clients to hair shops.
Both the Korean Version of Beck Depression Inventory and a questionnaire to assess general chara...
The purpose of this study was to examine the relationship between changes of hair style and psychological characteristics of women clients to hair shops.
Both the Korean Version of Beck Depression Inventory and a questionnaire to assess general characteristics, hair style-related variables, and several psychological characteristics were administered to 400 clients. Of those 28 samples were excluded due to missing values and the others, and then the data reported by 372 samples were analyzed.
The major findings were as follows :
1. As expected, married clients were older than unmarried ones. And the frequency of those whose range of average income per month was 200∼300 was highest.
2. While the frequency of long or middle straight hair was higher in unmarried clients than in married ones, the number of middle or short permanent wave was larger in married ones than in unmarried ones.
3. The frequency of clients whose reason for changes of hair style was beauty was highest, and in next place stress.
4. Most of them reported that changes of their hair styles helped their stress reduction.
5. Hair styles which unmarried clients preferred were long natural straight hair, long natural wave, and the others in order, whereas hair styles which married ones preferred were long natural wave, short permanent wave, etc. in order.
6. More than half of them were very or substantially satisfied with changes of their hair styles.
7. After having their hair styles changed, most of them were distressed about other's negative evaluation.
8. In unmarried clients the difference between changed and unchanged groups in depression scores was not significant, whereas in married ones changed group was more depressed than unchanged one.
In conclusion, these results suggest that there is close relationship between changes of hair style and psychological characteristics of women clients to hair shops. Finally, further studies are needed to consider several variables including area and environment.