직장여성의 헤어, 메이크업 이미지 선호도 연구 : 부산지역을 중심으로 = A Study on Hairstyling and Makeup Image of Career Women

다국어 초록 (Multilingual Abstract)

By conducting a research on hair-styles and makeup images of career women in Busan, this study focused on helping beauty designers when they suggest an image to women of various occupations. In addition, while the designers suggest an image to the women, which would be preferred by each of many occupations, the women would be able to efficiently improve vocational efficacy and also to continue a life as a professional career woman.
1. According to the demography of the career women, the women between the age of 19~29 appeared to be involved in occupations the most, which was a rate of 33.9%. For the vacational types, unskilled labor covered 17.6%, followed by 16.6% of specialized job, 13.2% of sales business, 13.2% of general office work, 11.6% of skilled labor, 8.9% of business management and 7.6% of beauty-related career. For the academic background, the college graduate recorded the highest rate which was 45.3% and, most of the career women turned out to work 1~3 years.
2. (1) For the most preferred hair-style of the career women, all the vocational groups agreed to the hair styles with "the natural image" and "the modern image". The results were found not to be related to characteristics of an occupation but, the women choose such hair styles only because the styles are easy to arrange.
For a form of a hair style, the professional job, the general office work, the sales business, the skilled labor and the unskilled labor appeared to go with "the S-curling setting permanent" which would be easily arranged but still look chic. For dyeing of hairs, the professional job, the business management and the independent business prefer "darker colors" to "light colors" because the former looks dignified, formal and neat but not outstanding.
(2) According to a research on the makeup preference of career women, all the vocational groups focus on "making the skin flawless". This result proves the importance of providing of fundamental data which would be helpful for applying of basic makeup and expressing of clean skin. For the number of eye shadows to be used, the professional job, the management business, the general office work, the sales business, the skilled labor and the unskilled labor tend to use two eye shadows with "a shadow, an eye line and mascara" applied for the eye makeup. Based on the results, it is believed that many career women have a keen interest in makeup skills including basic eye makeup skills and eye shadows.
For lips, "pink" was most preferred while for the cheeks, "pink and orange" were most popular. For how to apply a makeup on the cheeks, the professional job, the management business and the higher-income independent job appeared to prefer a cheek makeup with "a sense of sophistication and intelligence" which would emphasize the smart image of the occupations.
(3) While the study was examining an appearance preference for the career women, it was discovered that all the vocational groups favor a simple style which is regarded as "a natural style". However, for the professional jobs, the business management and independent business, the women were advised to dress themselves in "an elegant style" and "classical style" and, this indicates how the higher-income vocations emphasize an appearance image of dignity and formality.
Add to this, a difference of an expected image according to an appearance of a career woman was investigated and, it turned out that most of the vacational groups pursue "an image to be elegant, intelligent and expensive". For the sales business, an image to be natural, easy-going, clean and pure with a sense of kindness and friendliness was suggested.
(4) A study on a correlation between the most favored appearance image and hair-style image by the career women was conducted. According to results, the career women tend to change both the appearance and the hair simultaneously. This proves the necessity of a follow-up study on more various appearance images and matching hair-styles which would help the career women finding the right styles for themselves.
This study is considered rather limited because it was conducted only to the women with the age range between the twenties and the fifties, living in Busan who were involved in 8 vocational groups. As a result, the outcomes of the study became limitative which have made them harder to be generalized. In addition, in order to improve the social efficacy of the hair-styles, the makeup, the outfits to go with a place and the impression-forming image making of the career women, further researches are required which would suggest a style in association with the total coordination.
(5) A study on psychological effects by the hair-styles and makeup of career women was carried out. Results said that since those who are working in the business management, the sales business, the beauty industry and the independent business are usually exposed to a new situation and meetings with people from various backgrounds, their hair-styles and makeups caused a big difference (psychological effectiveness, satisfaction level, confidence and social efficacy).
In addition, according to results of a study on a correlation between hair styles and makeups and the psychological effectiveness, the hair styles and the makeup were confirmed to have a very significant influence on the psychological effectiveness, the satisfaction level and the social efficacy. Considering this, the study learned that the hair styling and the makeup should be conducted in a form of a total beauty to achieve better results rather than they are performed separately.

목차 (Table of Contents)

• Ⅰ. 서 론 1
• 1. 연구의 필요성 및 목적 1
• 2. 연구문제 2
• Ⅱ. 이론적 배경 3
• 1. 헤어의 개념 3
• 2. 메이크업의 개념 9
• 3. 직업 16
• Ⅲ. 연구방법 20
• 1. 연구방법 및 도구 20
• 2. 자료분석 21
• Ⅳ. 결과 및 고찰 22
• 1. 직장여성의 인구통계학적 특성 23
• 2. 직장여성의 헤어, 메이크업 이미지 선호도 25
• 가. 헤어스타일 이미지에 대한 선호도 25
• 나. 메이크업 이미지에 대한 선호도 32
• 다. 외모 이미지에 대한 선호도 37
• 3. 직장여성의 선호 외모 이미지와 헤어스타일 이미지의 상관관계 41
• 4. 직장여성의 헤어, 메이크업과 관련된 심리적인 효과성 42
• 가. 헤어, 메이크업과 관련된 심리적 효과성 차이 42
• 나. 헤어, 메이크업 심리적 효과간의 상관관계 45
• Ⅴ. 결 론 47
• 참고 문헌 52
• ABSTRACT 56
• 부록(설문지) 61
• 감사의 글 76