헤어디자이너의 재교육에 따른 만족도 및 고객 재방문에 관한 연구 = A study on the satisfaction and revisitation by reeducation of hair designer

다국어 초록 (Multilingual Abstract)

This study grasped the reeducation and recognition degree which are necessary for hair designer to be grown to professional beauty therapist and examined to be helpful to improve the development of reeducation that hair designer can be in charge of practical education as the study on satisfaction and revisitation by hair designer's reeducation in Busan and Ulsan areas.
The first, for the demographical characteristics of survey object, from more than 26 to less than 32 was the most highly as 31.5% for their age. For the academic background, people who graduated from high school were 47.5% and people who graduated from college was 31.8%. For the whether they married or not, people who married was 56.5% and people who didn't marry was 43.0%. For the working place, Ulsan was 53.6% and Busan was 46.4%. For the monthly average income of hair designer, from more than million won to less than two million won was the highest as the 39.9%.
For the course to be hair designer, the promotion system in individual salon was the highest as the 44.5%. For the career of hair designer, from more than 3 years to less than 6 years was 24.0% and from more than 9 years to less than 20 years was 22.5%. For the area they accumulated career, central commercial complex (main street) was 51.8% and residental concentration area was 32.7%. For the experience working in franchise salon, No was 56.5% and Yes was 43.5%. As the result of analysis on the age of hair designer's main customers, twenties was 38.7% and thirties was 31.2%. For the job of customers, housekeepers were the most as the 35.7%.
And, for the period they want when to fulfill reeducation, to fix the time periodically was the highest as the 52.5%. For the purpose of reeducation, technological improvement was the highest as the 44.0%. For the information of reeducation, TV or internet was 33.0% and magazine or newspaper was 17.0%. For the location of reeducation, current working place is the highest as the 24.0%.
The second, as the result of verifying the differences of displaying ability by academic background·career·region, there was no difference for displaying ability by academic background and career, but there wasn't significant difference with the standard of p<0.01 by region, according to the region. In other words, the displaying ability of hair designer in Ulsan area was considered to be higher than oen in Busan area.
The third, as the result verifying satisfaction and displaying ability by the number of reeducation, all of hair dry, color, perm, cut, up-style, marketing, personality, courtesy and service education didn't show any difference of the number of reeducation on satisfaction statistically. In the current beauty industry, the satisfaction of reeducation was low because of the method of ineffective reeducation to accumulate experiences through the trials and failures by entering the actual site rightly without any previous adaptation education after employing employees because of the absence of education time and indifference of education investment. Therefore, the method of reeducation should be more systematic and qualitative education in the future.
The forth, as the result verifying the differences by the education of intern and hair designer, the number of hair perm education and hair up-style education were different between intern and hair designer.
However, there was no significant difference, but in other reeducation programs except for up-style education, from more than one time per a year to less than three times was the most as the result of the whole including intern and hair designer. Therefore, the remained reeducation programs except for hair perm and up-style are essential educations which must be mastered necessarily as a hair designer, so there was no difference by education between intern and hair designer.
The fifth, as the result examining the correlation by reeducation, satisfaction, displaying ability and revisitation degree, the more they feel the necessity of reeducation, the more the satisfaction of reeducation was high, as the result of correlation analysis. The more the satisfaction of reeducation was high, the more the displaying ability of hair was high. The more the displaying ability of hair was high, the more the satisfaction was high as a hair designer. Also, the more the satisfaction of hair designer was high, the more the revisitation degree of customers was high.
For the limitation of this study, it was fulfilled in Busan and Ulsan range regionally, so it will be limited to generalize the result of study. Therefore, in the future's studies, the survey areas must be expanded and studies must be conducted for a long time.

목차 (Table of Contents)

• 표 목 차 ⅲ
• 그 림 목 차 ⅳ
• Ⅰ. 서 론 1
• 1. 연구의 필요성 및 목적 1
• 2. 연구문제 2
• Ⅱ. 이론적 배경 3
• 1. 헤어디자이너 수련과정 3
• 2. 미용교육 현황 5
• 3. 국내 미용실 현황 및 미용교육 프로그램 10
• 4. 미용재교육 현황 및 프로그램 14
• Ⅲ. 연구방법 19
• 1. 연구 대상 19
• 2. 자료 수집 및 연구도구 19
• 3. 자료 분석 20
• Ⅳ. 결과 및 고찰 20
• 1. 헤어디자이너의 인구통계학적 특성 21
• 2. 헤어디자이너의 학력, 경력, 지역에 따른 연출능력의 차이 25
• 3. 헤어디자이너의 재교육 횟수에 따른 만족도 및 연출능력의 차이 26
• 4. 헤어디자이너와 인턴의 재교육에 따른 차이 28
• 5. 헤어디자이너의 재교육 필요성에 따른 재교육 만족도와 연출능력,
• 고객 재방문 정도에 대한 상관성 32
• Ⅴ. 결 론 34
• 참고문헌 37
• Abstract 41
• 부 록(설 문 지) 45