Homeless problem in korea has solved a little with the accomplishment of economic development during last Century. As the living standards had improved and the interests in the qualities of the dwellings had increased, such interests succeed the inter...
Homeless problem in korea has solved a little with the accomplishment of economic development during last Century. As the living standards had improved and the interests in the qualities of the dwellings had increased, such interests succeed the interests in the natural environment and social attributes in the areas where the houses are located as well as the qualitative aspects of the houses themselves gradually. In such setting, since the garden-housing entered on the stage, and all given social conditions and work environment changed, 5 working days expanded, the wellbeing culture spread and so forth, it is the tendency that the demand for the garden housing increased. In spite of these growing demands, there are many trial and error in the development process such as marketing failure, environmental damage due to the unplanned development. In addition, as the housing plan of the government in ″the 4th land development plan〃 has changed to push ahead with the housing development plan appropriate to the local area, it is necessary to find new direction of residential development plan fit for suburban area, especially emphasizing on the "plan for community", "density control", "supply of the various housing".
In order to succeed garden housing development, prevailing supplier’s market must move towards recognizing the needs of the consumers, understanding the primary factor that triggered the demand. A careful feasibility analysis must also be carried out in advance. The private sector makes an attempt in various ways outgrowing existing garden villages. Representative housing site is Town house and Co-housing type that expands shared space and reduces personally owned land. This tendency shows the future garden-housing would be developed by site type and village type.
Considering the current residential development status of Korean suburban community, new direction of suburban residential development plan based on the housing development policy of the government should focus on the rural community developed the low-rise housing with low population density, community concept supporting the activity of community and residential development harmonized with natural environment expressing the specialties of the suburban areas.
The purpose of this thesis is to derive the demand expediting measures of the garden-housing site suitable to the Pusan metropolitan region through understanding the characteristics of the preference based on the investigation of the demand. From the empirical study of the thesis, we developed the following demand expediting strategies of the garden-housing site.
First, the development concept should be focused on the market demand and community building.
Second, the garden-housing site has to be developed the small size of 10 to 29 houses linked with the farming village or near the existing urban areas And the site must have the convenient facilities and infrastructures.
Third, garden-housing site should be located 1-hour commuting distance from the central city.
Fourth, community building concept should be applied in the site design.
Fifth, it is desirable to build house which is marketable and demand -oriented. The marketable housing characteristics are the lot size 100-150 pyung with 30-40 pyung building area, and building structure is either lumber housing or the Red-clay housing.
Sixth, it is required very elaborately marketing strategies such as the pricing strategies and market segmentation strategies and so on.