영화포스터에 나타난 일러스트레이션에 관한 연구 : 한.중 영화포스터 중심으로 = Study on the Illustration in Movie poster : Focusing on Korea and Chinese Movie poster

다국어 초록 (Multilingual Abstract)

Abstract

Study on the Illustration in Movie poster
---Focusing on Korea and Chinese Movie poster---


Jing Zhaokui
Advisor : Park, Il-Jae
Department of visual communication&media design
Graduate School of Chosun University

A movie poster is undoubtedly a tool for applying the movie content, but it can also induce people to see the movie; therefore, it is not only a kind of plastic art, it is also of importance as a media of visual communication. Although we can see movie posters even everywhere as those in the news, journals, subways, bus stops, etc., it is not an easy job to design a notable and fantastic movie poster. A wonderful movie poster design can impress people a lot, and then could be an activator for him or her to see the movie. In this way, a movie poster is also a movie’s "name card."
There is certain difference between Korean and Chinese movie industrial development, but living in the same Asian cultural environment, both of them inevitably bring out some similar aspects. Besides, both of them carry forward the same traditional aesthetic culture. Therefore, either from its referential value or its actual feasibility, it is of significance to compare the two countries’ movie posters’ Illustration, and learn from the comparison.
Based on the valuesabove, the significance and purpose of this thesis is shown in Chapter I, as well as the methodology and range. Beside, some theoreticalstatement is also presented about movie posters and Illustration. In Chapter II, we can get how the movie posters developed both in Korea and China, and what we can see from them in both countries in nowadays. In Chapter III, based on the classification, I set certain methods to analyze different kinds of movie posters of both countries.
Through the former review and analysis, some conclusions can be drawn as follows:
Firstly, there is no multifarious inserted movie posters style right now both in Korea and China, instead, most of them show the Illustration through the descriptions about movies’leading actor, leading actor and supporting actor, or actors and environment.
Secondly, with the development of science, under the assist of computer, we can not only design various movie poster Illustration within short time, we can also draw out some pictures and imaginary figures that we cannot draw by hands before.
Third, in order to stand on the stage of the world, Korean and Chinese designers are expected to have certain cultural literacy, rich special knowledge and advanced technologies, but what is more important is that they should have innovative concepts, multifariouspresentation formats to create movie poster plates with national characteristics.
The one hundred movies posters which I chose from 2003 to 2008 are the most popular ones both in Korea and China, but not all the popular ones should have been the best ones. Under this situation, I look back on some excellent movie posters and find their shortcomings in order to feel a right way for the development both for Korean and Chinese movie poster designs.

목차 (Table of Contents)

• 목차
• 그림목차
• 표목차
• ABSTRACT
• 제1장 서론.................................................................................................1
• 제1절 연구의 의의와 목적..................................................1
• 제2절 연구의 방법 및 범위................................................3
• 제3절 이론적 고찰....................................................................4
• 1 영화포스터의 개념과 특성.........................................4
• 1.1 영화포스터의 개념..............................................4
• 1.2 영화포스터의 특성............................................5
• 2 일러스트레이션의 개념과 분류................................6
• 2.1 일러스트레이션의 개념......................................6
• 2.2 일러스트레이션의 분류......................................7
• 3 영화포스터 일러스트레이션의 기법 과 기능.....9
• 제2장 한·중 영화포스터의 변천 및 현황의 비교...11
• 제1절 한국 영화포스터의 변천과정..........................11
• 1 초기의 영화포스터(도입기~1944)..........................11
• 2 1950~1960년대의 영화포스터..................................13
• 3 1970~1980년대의 영화포스터 ................................15
• 4 1990년대 이후의 영화포스터..................................17
• 제2절 중국 영화포스터의 변천과정 ..........................19
• 1 초기~1950년대의 영화포스터..................................19
• 2 1960년대의 영화포스터.............................................21
• 3 1970~1980년대의 영화포스터..................................23
• 4 1990년대 이후의 영화포스터 ................................27
• 제3절 한·중 영화산업의 현황 및 비교.....................28
• 1 영화 제작량 몇 투자 체계.......................................29
• 2 본토영화의 시장 점유율...........................................32
• 3 영화관 건설과 관객의 반응....................................33
• 4 영화의 해외 수출과 수익창출................................37
• 제3장 한·중 영화포스터 일러스트레이션의 비교분석..39
• 제1절 장르에 따른 사례 분석.........................................39
• 1 영화의 구분과 장르별 특성에 따른 분류..........39
• 2 분석대상의 선정과 분석의 방법...........................42
• 3 장르에 따른 영화포스터의 분석 및 비교..........48
• 3.1 시대극영화..........................................................48
• 3.2 액션영화..............................................................54
• 3.3 멜로드라마..........................................................58
• 3.4 코미디영화..........................................................64
• 3.5 공포영화..............................................................69
• 제2절 분석결과 비교...........................................................72
• 제4장 결론...............................................................................................75
• 도판................................................................................................................78
• 참고문헌.....................................................................................................90