생태관광객의 방문동기가 환경태도와 환경보전의식에 미치는 영향 = The effects of eco-tourist's tourism motives on environmental behavior and consciousness for environmental conversion

다국어 초록 (Multilingual Abstract)

As a part of the sustainable tourism, eco-tourism is globally noticed and the most rapidly developing tourism type and evaluated as the optical alternative sightseeing which can accomplish the sustainable tourism. Thus, this study has a purpose to understand the relationship between the consciousness for environmental conservation and tourism motive by analyzing the effect of eco-tourist's tourism motive on the consciousness for environmental conservation and grasping the consciousness for environmental conservation of the eco-tourists who sightsee Hangang Seon-yudo Park, and tourism motive and tourism behavior of eco-tourists, in similar context with the current time as concerns about environment are increasing and global efforts for conservation of environment take place, and a summary of this study is as follow:
First, in order to induce the dimension demonstrating the tourism motives and environmental behaviors of eco-tourists, as a result of fulfilling the factor analysis, the tourism motives of eco-tourists are divided into five factors: 'intellectual pursuit', 'aesthetic pursuit', 'rest/escape', 'self-fulfillment/accomplishment', 'solidarity/relation', and environmental behaviors are categorized into five factors: 'environment ethics', 'field nature, culture and harmony', 'nature conservation', 'consideration of native residents', 'kindness to animals and plants'.
Second, from the factor analysis of the consciousness for environmental conservation of eco-tourists, it is divided into two factors: positive side and negative side.
Third, as a result of regression analysis in order to understand the causal relationship between tourism motives and environmental behaviors of eco-tourists, it is found that aesthetic pursuit factor of tourism motives has the most significant effect on the environment ethics and nature conservation, and the intellectual pursuit factor of visit motives has meaningful influence on field nature, culture, harmony of environmental behavior, and aesthetic pursuit factor and solidarity/relation factor of tourism motive significantly affects the consideration of native residents of environmental behavior.
Fourth, from the regression analysis in order to understand the causal relationship between the consciousness for environmental conservation and environmental behavior of eco-tourists, environment ethics of environmental behavior appears not to have a significant effect on the positive side of the consciousness for environment conversation but has a negative effect on the negative side, so it is verified that it has a positive effect on that, and the nature conservation of environmental behavior seems to have a significant effect on the positive side of the consciousness for environmental conversation and has a negative influence on the negative side of it, so it is evident that the nature conservation has a meaningful effect on the consciousness for the environmental conversation.
The field nature of environmental behavior, culture and harmony and the consideration of native residents seems to have a significant effect on the positive side of the consciousness for environment conversation, and it is verified that it has no effect on the negative side. And also, the kindness to animals and plants of environmental appears to have a significant effect on the positive side of the consciousness for environment conservation, thus is verified that it has a significant effect on the consciousness for environmental conservation.
Fifth, from the regression analysis in order to understand the causal relationship between the consciousness for environmental conservation and tourism motive of eco-tourists, self fulfillment/accomplishment and intellectual pursuit factor of tourism motive has the most significant effect on the positive side of the consciousness for environmental conservation, and rest/escape factor of tourism motive seems to have a negative effect on the negative side of the consciousness for environmental conservation, hence it is evident that the tourism motive has a positive effect on the consciousness for environmental conservation.
Finally, all factors of environmental behavior are significantly affected according to the tourism motive, thus, the hypothesis of this study is adopted since it is evident that five factors of environmental behaviors also have significant effects on the positive side of the consciousness for the environment conservation.
Also, the influence on the environmental behavior and the consciousness for environment conservation was practically examined by evaluating the visit motivation of eco-tourists which is the object of this study by verifying this.
This study categorize the tourism motives into five factors and verify the effect of these factors on five elements of environmental attitudes, and this explains the relationship between the visit motive and environmental attitude, and the consciousness for environment conservation can be positively developed depending on the environmental behaviors of eco-tourists by the verification of the positive influence of each five elements of environmental behaviors: environment ethics, field nature, culture and harmony, nature conservation, consideration of native residents, kindness to animals and plants on the consciousness for environment conservation. Thus, it can be found that the environmental behavior is important to induce the desirable eco-tourism.
This study has tried to theoretically propose various suggestions and practically encourage the proper consciousness for environment conservation and environmental behavior, and suggest useful information to lead desirable eco-tourism in the development of eco-tourism and environment conservation by evaluating the visit motivation of eco-tourists, thus practically examining the influence on the environmental behavior and the consciousness for environment conservation.
It is suggested that the consciousness for environment conservation may be positively enhanced and proper eco-tourism considering the environment can be established by improving the environmental behaviors of eco-tourists. In tourism motivation, most of eco-tourists go on a tour related with ecology in order to contact with environment, and this tendency influences the environment behavior. However, the enhancement of environmental behavior is not easily accomplished, but needs the education and experience and continuous concerns about environment.
From now on, the programs related with environment to enhance the environmental behaviors of tourists and environmental experience tourism which tourists can undergo should be extended, thus, the eco-tourism may be sustainedly preserved and developed by promoting the consciousness for environment conservation.

목차 (Table of Contents)

• Ⅰ. 서 론 = 1
• 제 1 절 연구의 필요성 = 1
• 제 2 절 연구의 목적 = 4
• 제 3 절 연구의 방법과 범위 = 5
• 1. 연구방법 = 5
• 2. 연구범위 = 6
• Ⅱ. 이론적 배경 = 8
• 제 1 절 생태관광 = 8
• 1. 생태관광의 개념 및 특성 = 8
• 2. 생태관광객의 개념 및 특성 = 23
• 3. 국내생태관광의 현황 = 30
• 제 2 절 관광과 환경과의 관계 = 33
• 제 3 절 방문동기의 개념 및 구성요인 = 40
• 제 4 절 관광태도 = 47
• 1. 관광태도의 개념 및 구성요인 = 47
• 2. 환경태도 = 55
• 3. 방문동기와 환경태도의 관계 = 57
• 제 5 절 환경보전의식 = 59
• 1. 환경보전의식의 개념 및 구성요인 = 59
• 2. 환경태도와 환경보전의식의 관계 = 64
• Ⅲ. 연구의 설계 및 조사방법 = 66
• 제 1 절 연구모형 및 가설설정 = 66
• 1. 연구모형 = 66
• 2. 가설설정 = 67
• 제 2 절 변수의 조작적 정의 = 68
• 1. 방문동기 = 68
• 2. 환경태도 = 69
• 3. 환경보전의식 = 69
• 제 3 절 설문지 구성 = 70
• 제 4 절 통계적 분석방법 = 72
• Ⅳ. 검증 및 분석결과의 해석 = 73
• 제 1 절 조사 자료의 분석 = 73
• 1. 표본의 인구 통계적 특성 = 73
• 2. 측정도구의 신뢰도 및 타당성 검증 = 76
• 제 2 절 가설검증 및 결과의 해석 = 84
• 1. 가설의 검증 = 84
• 2. 결과의 해석 = 101
• Ⅴ. 결론 = 103
• 제 1 절 연구의 요약 = 103
• 제 2 절 연구의 한계 및 시사점 = 105
• 참고문헌 = 108
• 설 문 지 = 122
• ABSTRACT = 127