The purpose of this research is to understand relations between the motivation, determinant attribute satisfaction and community attachment as well as continuation of leisure activity in correlation to the users of the public sports facilities in thei...
The purpose of this research is to understand relations between the motivation, determinant attribute satisfaction and community attachment as well as continuation of leisure activity in correlation to the users of the public sports facilities in their zone of life. By having a close look at each member's cause and effect relations and the entire influential relationships, this study is to understand the progress of attaining to the continuation of leisure activity from the initial motivation, and finally suggest a plan for the development of the public sports facilities. For this, the current public sports facility users of each district in Seoul, as of December 2007, were targeted. As of the sampling, the Cluster Sampling was operated in three of out of five areas; Southeast, Northeast and Northwest areas, which were also divided into districts -two districts from Southeast: Gangnam and Songpa, three districts from Northeast: Sungdong, Gangbuk and Nowon, and lastly three districts from Southwest: Yangcheon, Geumcheon and Gangseo, when Seoul is divided into five areas: Southeast, Northeast, Central, Southwest and Northwest. 100 to 150 users from each public sports facilities from each district became the subjects of this research. Total of 847 data, excluding omitted ones out of 900 were used in this study.
The results of above research were:
One, after analyzing the motivation for leisure activity and the determinant attribute; it was noted that there is a big difference in motivation for leisure activities, which was relied on the age and income and the community attachment, which was relied on the period of participation and the frequency of activity.
Two, as for the result of the correlation analysis on each factor; the motivation and the determinant attribute, and the motivation and satisfaction of leisure activity showed clear linear relationships. Which means, the stronger the motivation, the higher the satisfaction. Also, the relations between the motivation and community attachment, and the motivation and the continuation of leisure activity are of fixed correlations. This signifies that the stronger the motivation, the higher the community attachment and chance of continuation of leisure activity.
Three, the result of structural equation showed that satisfaction is directly influenced by the motivation and the determinant attribute.
Community attachment is indirectly effected by motivation; however, is directly influenced by the satisfaction of leisure activity. Also, the motivation, satisfaction and community attachment have direct influence on the continuation of leisurely life, yet indirect effect by the determinant attribute.
From the results mentioned above, it is evident that the social motivation and the director have influences on the leisure satisfaction and community attachment; as well as on the continuation of leisure activity in an indirect way. Not only the motivation, but also the determinant attribute have positive effect on the satisfaction. And lastly, the continuation of leisurely life is effected by the satisfaction and community attachment.