The purpose of this study was to identify the relationship among corporate title sponsorship activities, brand awareness, attitude toward brand and brand image. In order to complete this study, I set up a independent variable as a demography, corporat...
The purpose of this study was to identify the relationship among corporate title sponsorship activities, brand awareness, attitude toward brand and brand image. In order to complete this study, I set up a independent variable as a demography, corporate title sponsorship as an independent variable, brand awareness and attitude as parameters, and corporate image as a dependent variable.