외모에 대한 사회ㆍ문화적인 태도와 객체화된 신체의식이 외모관리행동에 미치는 영향 = The Effects of Sociocultural Attitudes toward Appearance and Objectified Body Consciousness on Appearance-management Behaviors

국문 초록 (Abstract)

본 연구는 여성들의 외모에 대한 집착과 적극적인 외모관리행동의 영향 변인으로 파악되고 있는 외모에 대한 사회ㆍ문화적인 태도와 객체화된 신체의식이 여성들의 외모관리행동에 영향을 미치는가를 실증하고, 이 과정에서 각 변인들 간 인과관계가 존재하는가와 인구 통계적 특성이 이 관계에 영향을 미치는 가를 구명하는 것을 목적으로 하였다.

다국어 초록 (Multilingual Abstract)

The study shows that women's appearance-management behaviors are influenced by sociocultural attitudes toward appearance and objectified body consciousness, which have been proven to be the effective factors of the attachment to their appearance and the active appearance-management behaviors.
The purposes of this study were to verify that a causal relationship among all the factors was existing while being studied and the demographic trait influenced this relationship.
The subjects of this study were 900 women who have lived in Gwang-ju city and were the 20th to 60th. Data collection through the answered questionnaires was conducted during April 6~15, 2007. SPSS for windows 12.0 statistics Package was used for analysis of the data and also other tools were applied to account for the mentioned hypothesis, x2-test, two-way ANOVA, Duncan test, correlation, factor analysis, regression analysis, and Path analysis.
The results were as follows:
1. Sociocultural attitudes toward appearance, which positively influenced appearance-management behaviors, were categorized into two factors, internalization and recognition. As studying each dimensional effect of sociocultural attitudes, it appeared that internalization influenced hair/skin management, make-up, weight management, and wear management, but recognition influenced make-up and weight management of the appearance-management behaviors. Additionally as analysing the effects, of sociocultural attitudes on undergoing a plastic surgery or consideration of it, it appeared that internalization made all the surgeries have the similar difference in the side of consideration, but only several surgeries have in the side of experience.
2. Objectified body consciousness was categorized into 3 factors, body shame, body surveillance, and beliefs about appearance control. It appeared that sociocultural attitudes positively influenced objectified body consciousness. As studying each dimensional effect of sociocultural attitudes, it appeared that internalization and recognition influenced body shame, body surveillance, and beliefs about appearance control.
3. Objectified body consciousness positively influenced appearance- management behaviors. As studying each dimensional effect of objectified body consciousness, it appeared that body shame, beliefs about appearance control influenced hair/skin management, make-up, and weight management but body surveillance influenced all the behaviors. Additionally as analysing the effects of objectified body consciousness on undergoing a plastic surgery or consideration of it, it appeared that body shame, body surveillance, beliefs about appearance control partly had the similar difference in both side of consideration and experience.
4. The direct effect of internalization of sociocultural attitudes on appearance-management behaviors was higher than the indirect effect of that of objectified body consciousness, but the indirect effect of recognition of objectified body consciousness was higher than the direct effect of that of sociocultural attitudes on appearance-management behaviors.
5. As verifying the effects of interaction between sociocultural attitudes and demographic variables on appearance-management behaviors, it appeared that the behaviors were not influenced by age, marriage status, occupation, education, income.
6. As verifying the effects of interaction between objectified body consciousness and demographic variables on appearance-management behaviors, it appeared that age, marriage status, and interaction with jobs influenced hair/skin management and make-up.
7. The cost of appearance-management statistically had the similar difference each factor which was age, marriage status, occupation, and income.

목차 (Table of Contents)

• Ⅰ. 서론 = 1
• 1. 연구의 필요성 = 1
• 2. 연구의 목적 및 범위 = 5
• Ⅱ. 이론적 배경 = 6
• 1. 외모에 대한 사회·문화적인 태도 = 6
• 2. 객체화된 신체의식 = 9
• 1) 신체감시(Body Surveillance) = 11
• 2) 신체수치심(Body Shame) = 12
• 3) 외모통제신념(Appearance Control Beliefs) = 13
• 3. 외모관리행동 = 15
• 1) 체중조절 = 17
• 2) 메이크업 및 피부 관리 = 19
• 3) 헤어 = 20
• 4) 의복관리 = 22
• 5) 성형수술 = 23
• Ⅲ. 연구방법 및 절차 = 25
• 1. 연구가설 = 25
• 2. 연구모델 = 26
• 3. 연구대상 = 27
• 4. 용어의 조작적 정의 및 측정도구 = 29
• 5. 자료수집 및 분석방법 = 31
• Ⅳ. 결과 및 논의 = 32
• 1. 사회·문화적인 태도가 외모관리행동에 미치는 영향 = 32
• 1) 사회·문화적인 태도의 차원 = 32
• 2) 외모관리행동의 차원분류 = 34
• 3) 사회·문화적인 태도가 외모관리행동에 미치는 영향 = 36
• 2. 사회·문화적인 태도가 객체화된 신체의식에 미치는 영향 = 40
• 1) 객체화된 신체의식의 차원분류 = 40
• 2) 사회·문화적인 태도가 객체화된 신체의식에 미치는 영향 = 42
• 3. 객체화된 신체의식이 외모관리행동에 미치는 영향 = 44
• 4. 사회·문화적인 태도가 객체화된 신체의식을 매개하여 외모관리행동에 미치는 영향 = 49
• 5. 사회·문화적인 태도와 인구 통계적 변인이 상호작용하여 외모관리행동에 미치는 영향 = 52
• 6. 객체화된 신체의식과 인구 통계적 변인이 상호작용하여 외모관리행동에 미치는 영향 = 54
• 7. 인구 통계적 변인에 따른 외모관리비용의 차이 = 57
• Ⅴ. 결론 및 제언 = 59
• 참고문헌 = 62
• Abstract = 70
• 부록 = 73