기술혁신과 시장지향성이 경영성과에 미치는 영향에 관한 연구 : 기술혁신형 중소기업을 중심으로

목차 (Table of Contents)

• 제Ⅰ장 서론 = 1
• 제1절 연구의 목적 = 1
• 제2절 연구방법 및 범위 = 4
• 제Ⅱ장 이론적 고찰 = 6
• 제1절 기술혁신형 중소기업 = 6
• 1. 기술혁신형 중소기업의 배경 = 6
• 2. 기술혁신형 중소기업의 특성 = 7
• 3. 기술혁신형 중소기업의 선정기준 = 8
• 4. 기술혁신형 중소기업의 현황 = 9
• 제2절 기술혁신 = 12
• 1. 기술혁신의 일반적 개념 = 12
• 2. 기술혁신 원천 = 14
• 3. 기술혁신 과정 = 16
• 4. 기술혁신과 제품수명주기 = 19
• 5. 기술혁신 형태 = 21
• 제3절 시장지향성 = 27
• 1. 마케팅 컨셉과 시장지향성 = 27
• 2. 시장지향성의 개념화 = 30
• 제4절 경영성과 = 33
• 1. 경영성과의 개념 = 33
• 2. 경영성과의 분류 = 34
• 3. 기업성과의 측정 = 38
• 제5절 선행연구 = 40
• 1. 기술혁신의 영향요인 = 40
• 2. 시장지향성과 기술혁신간의 관계 = 44
• 3. 기술혁신과 경영성과와의 관계 = 48
• 4. 시장지향성에 관한 선행연구 = 50
• 제Ⅲ장 연구모형과 가설의 설정 = 54
• 제1절 연구모형 = 54
• 제2절 가설의 설정 = 55
• 1. 시장지향성에 관한 가설 = 55
• 2. 기술혁신활동과 경영성과에 관한 가설 = 57
• 3. 경영성과에 관한 가설 = 58
• 제3절 변수의 조작적 정의 = 59
• 1. 기술혁신기반조성 = 59
• 2. 기술혁신활동 = 61
• 3. 시장지향성 = 63
• 4. 경영성과 = 65
• 제Ⅳ장 실증분석 및 결과의 해석 = 67
• 제1절 표본의 특성 = 67
• 1. 표본의 특성 = 67
• 2. 설문응답자의 인구통계학적 특성 = 68
• 제2절 기본적 분석 = 69
• 1. 신뢰도 측정 = 69
• 2. 타당도 분석 = 71
• 3. 연구모형의 구축 = 77
• 제3절 가설검증 = 80
• 1. LISREL분석을 위한 전제조건의 검토 = 80
• 2. LISREL 구조모형 = 83
• 3. 가설검증결과 요약 = 88
• 제Ⅴ장 결 론 = 90
• 제1절 연구의 요약 = 90
• 제2절 연구의 시사점 = 92
• 제3절 연구의 한계점 및 방향 = 95
• 참고문헌 = 96
• Abstract = 107
• 설문지 = 111

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