패션업체 기업윤리와 윤리경영제도 구축 인식에 관한 연구 = (A)study on business ethics management of fashion corporation

다국어 초록 (Multilingual Abstract)

Business ethics management of companies has become a crucial factor to consider for the survival and growth of business firm. So business ethics arises as a core value of corporations. Also, since they have getting more the unethical business like this the child labor, low wages and an employment sexism in fashion industry, emphasis on the corporation ethics charter.
And the corporation to get a good image from the customers it should consider several variables, especially important are business ethics.
Thus, the purpose of this study is (1)to investigate the impact of ethical value (idealism, relativism, Machiavellianism) on sense of business ethics and unethical management of companies, (2) to study on cognition ethics management system of companies affecting a corporation image and purchasing intention, (3) to compare consumers with businessmen of a fashion company in variables.
For this purpose, we conducted a survey with 203 consumers and 152 businessmen of a fashion company and the results of this study were the following.
First, only a machiavellianism affected unethical management of companies. The more they have machiavellianism values, the more they felt no more unethical management of companies. Second, idealism, relativism and Machiavellianism had effect on sense of fashion business ethics. Ethical values had significant effect on business ethics. Third, unethical management of companies has a positive effect on sense of business ethics. Forth, unethical management of companies and sense of business ethics have a positive influence on cognition ethics management system of companies. That is, the more they felt sense of business ethic, the more they thought about ethics management system of companies significantly.
It is the results of comparison consumers with businessmen of a fashion company. Consumers have more cognitive moral or ethical value than businessmen. In addition, they have more sense of business ethics, cognition of ethics management system.
According to the demographic composition of the gender, there was some different in the results of the question asking unethical management. So men are higher unethical sense than women's one. The higher scholastic ability and the older they are, the more they felt sense of business ethic
The result of this study showed that all conducts of business ethics assumed a positive corporation image and purchasing intention. Also for the construction of healthy cooperation and consumption culture, continuous marketing strategy for an ethics recovery of the consumers and businessmen was suggested.

목차 (Table of Contents)

• Ⅰ. 서론 = 1
• 1. 연구의 필요성 = 1
• 2. 연구목적 및 연구문제 = 4
• Ⅱ. 이론적 배경 = 6
• 1. 윤리적 가치관 = 6
• 2. 기업윤리경영 = 11
• 1) 기업의 윤리경영 = 11
• (1) 기업윤리경영의 개념 = 11
• (2) 기업윤리경영의 필요성 = 12
• 2) 기업윤리경영 관련 선행연구 = 14
• 3) 패션 기업과 윤리경영 = 15
• 3. 기업윤리경영의 제도 = 18
• 1) 기업윤리경영 제도(Ethics Management System) = 18
• 2) 기업의 윤리경영 제도에 관련 선행연구 = 25
• 4. 기업이미지와 구매의도 = 27
• Ⅲ. 연구 모형 및 가설 설정 = 31
• 1. 연구모형 = 31
• 2. 연구문제와 연구가설 = 32
• Ⅳ. 연구방법 = 43
• 1. 측정도구 = 43
• 2. 분석방법 = 47
• Ⅴ. 결과 및 논의 = 48
• 1. 인구통계학적 특성 = 48
• 2. 연구문제 검증 및 해석 = 53
• 3. 신뢰성 및 타당성 분석 = 58
• 4. 연구모형의 적합도 검증 및 해석 = 64
• Ⅵ. 결론 및 제언 = 77
• 1. 요약 및 결론 = 77
• 2. 연구의 제한점 및 후속연구 = 81
• 참고문헌 = 83
• ABSTRACT = 92