골프장 이용객의 만족도에 관한 연구 = (A) Research on the Satisfaction about Golf Course Facilities and Services for Golfers

다국어 초록 (Multilingual Abstract)

This Study was to research the satisfaction about golf course facilities and services for golfers. First stratified sample of 4 golf courses in Jeju-do for a month at August 2003 were selected for this research and the second stratified sample of 408 golfers participated in the courses were selected. The results of research and analysis were as follows.
1. Through analysis about general characteristics of golfers in sub-factors of satisfaction, female golfers were more satisfied with prior reservation than male golfers. But statistically significant difference was not found between age or education and satisfaction.
As for job, housewives were more satisfied with pre-rounding service than the self-employed. Jeju local golfers were much more satisfied with gardening and course management than golfers from mainland including Seoul, Kyonggi, Central part of mainland, and Southern part of mainland called Young Ho Nam area. As for income, golfers with the income of 2,500,000∼4,000,000 won per month were more satisfied with locker or shower room than golfers with 4,000,000 won a month.
2. Statistically significant difference was found between golf career and satisfaction in rounding. The more career golfers have the less satisfaction in rounding golfers show.
Statistically significant difference was found between golf handicap or golf score and all the sub-factors of satisfaction in rounding, excluding pre-rounding service, green fee, professionality and kindness of caddies. Statistically significant difference was found between membership and the satisfaction of green fee, prior reservation, gardening/course, pre-rounding service. Statistically significant difference was found between the frequency of rounding and the satisfaction of prior reservation, green fee, parking lot, caddy, and pre-rounding service.
Statistically significant difference was found between the major object of rounding and the satisfaction of parking lot, caddy, cafeteria/shade, pre-rounding service. Statistically significant difference was found between the choice of golf course and the satisfaction of reservation.

목차 (Table of Contents)

• 목차 = ⅰ
• Ⅰ. 서론 = 1
• 1. 연구의 필요성 및 목적 = 1
• 2. 연구의 문제 = 3
• 3. 연구의 제한점 = 3
• Ⅱ. 이론적 배경 = 4
• 1. 골프의 역사 = 4
• 2. 골프코스 = 9
• 3. 골프의 대중화 = 11
• 4. 골프장 운영 현황 = 12
• 5. 소비자 만족도 = 16
• 6. 선행연구 = 18
• Ⅲ. 연구 방법 = 20
• 1. 조사대상 = 20
• 2. 조사도구 = 21
• 3. 조사절차 및 자료처리 = 23
• Ⅳ. 연구 결과 = 24
• 1. 골프장 이용객의 사회인구학적 특성에 따른 만족도 = 24
• 2. 골프장 이용객의 이용실태에 따른 만족도 = 30
• Ⅴ. 논의 = 39
• 1. 골프장 이용객의 사회인구학적 특성에 따른 하위 만족요인 = 39
• 2. 골프장 이용객의 이용실태에 따른 만족도 = 40
• Ⅵ. 결론 및 제언 = 42
• 1. 결론 = 42
• 2. 제언 = 43
• [참고문헌] = 44
• 附錄 = 47