키덜트 디자인의 표현 경향성에 관한 연구 -광고,패션디자인을 중심으로- = A study of expression tendency about Kidult-Design -Focus on Fashion design and advertisement-

다국어 초록 (Multilingual Abstract)

As Information and Telecommunication technology are developed and polycentrism is being a trend, a pattern of consume become influential more and more. This study especially investigates a tendency of group which is called `Kidult``s consumption. `Kidult class` focus not only at skill or capability about product but also at sensitivity (that often means preference) when they choose what they buy or need. Another reason why we have to interest in `Kidult class` is that `play and joy` which is an origin urge of human, is develop into a culture that have an effect on consumption. In other words, Human who pursue as Homo Ludence (a man who play), `play and joy` is reflected on culture phenomenon and everyday life consciously or unconsciously. Nowadays as consumption trend which appears more often, `Kidult` become a hard core of mechanism about consume naturally. Therefore this study selects `Kidult class` as a main topic and investigates an expression tendency about Kidult-design case by case. Specifically, analyze mainly Cutiesm, Fantism and Memorism which are expressed by main characters of `Kidult`: self-centeredness, self-satisfaction, interests about outward looking, trend and fun. Because these are core about design of advertisement. also look into Character fashion, Funny fashion and Tyrolean fashion that are appear often in Fashion design and they are related in Kidult..

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