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    다국어 초록 (Multilingual Abstract) kakao i 다국어 번역

    Since online knowledge networks usually consist of a larger, loosely knit, and geographically distributed group of “strangers" who may not know each other very well, members may not willingly share their knowledge with others. In order to address this challenge, this study looks into the factors that are expected to affect knowledge sharing in an online knowledge network. For empirical validation, we choose “the global network of Korean scientists and engineers (KOSEN)" as one of the best practices of online knowledge networks. By using the archival, network, and survey data, we validate two models of knowledge sharing in sequence (i.e., knowledge contribution and knowledge utilization models) and then discuss the results. The findings of this study show that individuals not only contribute but also utilize knowledge in an online knowledge network when they are structurally embedded and perceive a strong reciprocity in the network. In addition, taking pleasure in helping is found to positively affect knowledge contribution, whereas perceiving usefulness is found to influence knowledge utilization. Contributions of this study and future research opportunities are also discussed.
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    Since online knowledge networks usually consist of a larger, loosely knit, and geographically distributed group of “strangers" who may not know each other very well, members may not willingly share their knowledge with others. In order to address th...

    Since online knowledge networks usually consist of a larger, loosely knit, and geographically distributed group of “strangers" who may not know each other very well, members may not willingly share their knowledge with others. In order to address this challenge, this study looks into the factors that are expected to affect knowledge sharing in an online knowledge network. For empirical validation, we choose “the global network of Korean scientists and engineers (KOSEN)" as one of the best practices of online knowledge networks. By using the archival, network, and survey data, we validate two models of knowledge sharing in sequence (i.e., knowledge contribution and knowledge utilization models) and then discuss the results. The findings of this study show that individuals not only contribute but also utilize knowledge in an online knowledge network when they are structurally embedded and perceive a strong reciprocity in the network. In addition, taking pleasure in helping is found to positively affect knowledge contribution, whereas perceiving usefulness is found to influence knowledge utilization. Contributions of this study and future research opportunities are also discussed.

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    목차 (Table of Contents)

    • Abstract
    • 1. 서론
    • 2. 이론적 배경 및 관련 문헌연구
    • 3. 연구모형 및 가설
    • 4. 연구방법
    • Abstract
    • 1. 서론
    • 2. 이론적 배경 및 관련 문헌연구
    • 3. 연구모형 및 가설
    • 4. 연구방법
    • 5. 연구결과
    • 6. 결론
    • 참고문헌
    • 〈부록〉 : 설문문항
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    참고문헌 (Reference)

    1 박문수, "집단간 지식공유의 영향요인에 관한 연구" 한국지식경영학회 5 (5): 1-23, 2004

    2 이희석, "지식관리시스템(KMS)의 발전과 최근 동향" 정보처리학회지 14 (14): 13-20, 2007

    3 양성병, "지식경영의 국방조직에 대한 적용: 최신 이슈 및 연구시사점" 한국국방경영분석학회 34 (34): 99-115, 2008

    4 이정섭, "조직에서 사용자의 정보시스템수용:지식경영시스템의 경우" 한국경영과학회 29 (29): 11-40, 2004

    5 서건수, "인터넷 커뮤니티의 특성과 개인 특성이 사용자 충성도에 미치는 영향" 한국경영정보학회 13 (13): 1-22, 2003

    6 김정욱, "인터넷 쇼핑몰에서 서비스 품질요인이 고객이용만족에 미치는 영향:인지된 커뮤니티 유형의 조절효과" 한국경영과학회 30 (30): 169-184, 2005

    7 김승운, "온라인 피드백 메커니즘으로서 상품평 게시판의 지각된 효과성과 신뢰, 만족, 이용의도간의 관계구조분석" 한국경영과학회 32 (32): 53-69, 2007

    8 고준, "온라인 실행공동체(Communities-of-Practice) 활성화 요인과 스폰서의 영향" 한국경영정보학회 16 (16): 183-205, 2006

    9 김진화, "가상공동체에서 매개 변수로서의 몰입의 역할" 한국경영정보학회 6 (6): 47-63, 2004

    10 Wasko, M.M, "Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice" MIS Quarterly 29 (29): 35-57, 2005

    1 박문수, "집단간 지식공유의 영향요인에 관한 연구" 한국지식경영학회 5 (5): 1-23, 2004

    2 이희석, "지식관리시스템(KMS)의 발전과 최근 동향" 정보처리학회지 14 (14): 13-20, 2007

    3 양성병, "지식경영의 국방조직에 대한 적용: 최신 이슈 및 연구시사점" 한국국방경영분석학회 34 (34): 99-115, 2008

    4 이정섭, "조직에서 사용자의 정보시스템수용:지식경영시스템의 경우" 한국경영과학회 29 (29): 11-40, 2004

    5 서건수, "인터넷 커뮤니티의 특성과 개인 특성이 사용자 충성도에 미치는 영향" 한국경영정보학회 13 (13): 1-22, 2003

    6 김정욱, "인터넷 쇼핑몰에서 서비스 품질요인이 고객이용만족에 미치는 영향:인지된 커뮤니티 유형의 조절효과" 한국경영과학회 30 (30): 169-184, 2005

    7 김승운, "온라인 피드백 메커니즘으로서 상품평 게시판의 지각된 효과성과 신뢰, 만족, 이용의도간의 관계구조분석" 한국경영과학회 32 (32): 53-69, 2007

    8 고준, "온라인 실행공동체(Communities-of-Practice) 활성화 요인과 스폰서의 영향" 한국경영정보학회 16 (16): 183-205, 2006

    9 김진화, "가상공동체에서 매개 변수로서의 몰입의 역할" 한국경영정보학회 6 (6): 47-63, 2004

    10 Wasko, M.M, "Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice" MIS Quarterly 29 (29): 35-57, 2005

    11 Borgatti, S.P, "Ucinet for Windows" Analytic Technologies 2002

    12 Cummings, J.L, "Transferring R&D Knowledge : The Key Factors Affecting Knowledge Transfer Success" Journal of Engineering and Technology Management 20 (20): 39-68, 2003

    13 Shumaker, S.A, "Toward a Theory of Social Support : Closing Conceptual Gaps" Journal of Social Issues 40 (40): 11-36, 1984

    14 Grant, R.M, "Toward a Knowledge-based Theory of the Firm" Strategic Management Journal 17 (17): 109-122, 1996

    15 Anand, V, "Thriving on the Knowledge of Outsiders : Tapping Organizational Social Capital" Academy of Management Executive 16 (16): 87-101, 2002

    16 Constant, D, "The kindness of strangers : The usefulness of electronic weak ties for technical advice" Organization Science 7 (7): 119-135, 1996

    17 Krackhardt, D, "The Strength of Strong Ties : The Importance of Philos in Organizations" Harvard Business School Press 216-239, 1992

    18 Brown, J.S, "The Social Life of Information" Harvard Business School Press 2000

    19 Hansen, M.T, "The Search-transfer Problem : The Role of Weak Ties in Sharing Knowledge across Organization Subunits" Administrative Science Quarterly 44 (44): 82-111, 1999

    20 Dyer, J.H, "The Relational View : Cooperative Strategy and Sources of Interorganizational Competitive Advantage" Academy of Management Review 23 (23): 660-679, 1998

    21 Marwell, G, "The Critical Mass in Collective Action : A Micro-social Theory" Cambridge University Press 1993

    22 Nelson, K.M, "The Contribution of Shared Knowledge to IS Group Performance" MIS Quarterly 20 (20): 409-432, 1996

    23 Burt, R.S, "Structural Holes : The Social Structure of Competition" Harvard University Press 1992

    24 Tsai, W, "Social Structure of ‘Coopetition’ within a Multiunit Organization: Coordination, Competition, and Intraorganizational Knowledge Sharing" Organization Science 13 (13): 179-190, 2002

    25 Marwell, G, "Social Networks and Collective Action : A Theory of the Critical Mass III" The American Journal of Sociology 94 (94): 502-534, 1988

    26 Bandura, A, "Social Foundations of Thought and Action : A Social Cognitive Theory" Prentice-Hall 1986

    27 Ekeh, P.P, "Social Exchange Theory : The Two Traditions" Harvard University Press 1974

    28 Nahapiet, J, "Social Capital, Intellectual Capital, and Organizational Advantage" Academy of Management Review 23 (23): 242-266, 1998

    29 Van de Ven, A.H, "Running in Packs to Develop Knowledge-intensive Technologies" MIS Quarterly 29 (29): 365-377, 2005

    30 Moorman, C, "Relationships between providers and users of market research : the dynamics of trust within and between organizations" Journal of Marketing Research 29 (29): 314-328, 1992

    31 Nunally, J.C, "Psychometric Theory" McGraw- Hill 1978

    32 Granovetter, M, "Problems of Explanation in Economic Society" Harvard Business School Press 22-55, 1992

    33 Davis, F.D, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology" MIS Quarterly 13 (13): 319-340, 1989

    34 엄명용, "PMP 활용에 관한 영향요인 분석:유비쿼터스적 특성, 커뮤니티, 이미지, 인지된 즐거움을 중심으로" 한국경영과학회 24 (24): 95-114, 2007

    35 Leana, C.R, "Organizational Social Capital and Employment Practices" The Academy of Management Review 24 (24): 538-555, 1999

    36 von Hippel, E, "Open Source Software and the ‘Private-Collective’ Innovation Model : Issues for Organization Science" Organization Science 14 (14): 209-223, 2003

    37 Wellman, B, "Net Surfers Don’t Ride Alone" Routledge 167-194, 1999

    38 Hair, J.F, "Multivariate Data Analysis" Prentice Hall Englewood Cliffs 1998

    39 Maslow, A.H, "Motivation and Personality" Harper and Row 1970

    40 Butler, B.S, "Membership size, communication activity, and sustainability : A resource- based model of online social structures" Information systems research 12 (12): 346-362, 2001

    41 Nootboom, B, "Learning by Interaction : Absorptive Capacity, Cognitive Distance, and Governance" Journal of Management and Governance 4 (4): 69-92, 2000

    42 Kogut, B, "Knowledge of the firm and the evolutionary theory of the multinational enterprise" Journal of International Business Studies 24 (24): 625-645, 1993

    43 Kogut, B, "Knowledge of the Firm, Combinative Capabilities, and the Replication of Technology" Organization Science 3 (3): 383-397, 1992

    44 Kodama, M, "Knowledge creation through networked strategic communities Case studies on new product development in Japanese companies" Long Range Planning 38 (38): 27-49, 2005

    45 Tsai, W, "Knowledge Transfer in Intraorganizational Networks : Effects of Network Position and Absorptive Capacity on Business Unit Innovation and Performance" Academy of Management Journal 44 (44): 996-1004, 2001

    46 Koh, J, "Knowledge Sharing in Virtual Communities : An e-Business Perspective" Expert Systems With Applications 26 (26): 155-166, 2004

    47 Chakravarthy, B.S, "Knowledge Sharing in Organizations : A Field Study, Strategic Management Research Center" University of Minnesota 1999

    48 Cummings, J, "Knowledge Sharing : A Review of the Literature" The World Bank Operations Evaluation Department(OED) 2003

    49 Gupta, A.K, "Knowledge Flows within Multinational Corporations" Strategic Management Journal 21 (21): 473-496, 2000

    50 Wasko, M.M, "It is what one does : why people participate and help others in electronic communities of practice" The journal of strategic information systems 9 (9): 155-173, 2000

    51 Katz, R, "Investigating the Not-invented-here (NIH) Syndrome : A Look at Performance, Tenure and Communication Patterns of 50 R&D Goups" R&D Management 12 (12): 7-19, 1982

    52 Teo, T.S.H, "Intrinsic and extrinsic motivation in Internet usage" Omega 27 (27): 25-37, 1999

    53 Yang, S.-B, "Inter-organizational Knowledge Transfer in the Buyer-Supplier Relationship : A Buyer’s Perspective" IEEE Computer Society Press 2007

    54 Ahuja, M, "Individual Centrality and Performance in Virtual R&D Groups : An Empirical Study" Management Science 49 (49): 21-38, 2003

    55 Calhoun, K.J, "Impact of national culture on information technology usage behaviour : an exploratory study of decision making in Korea and the USA" Behaviour and Information Technology 21 (21): 293-302, 2002

    56 Donath, J.S, "Identity and Deception in the Virtual Community" Routledge 29-59, 1999

    57 Lakhani, K.R, "How open source software works : ‘free’ user-to-user assistance" Research Policy 32 (32): 923-943, 2003

    58 Nohria, N, "Face-to-Face : Making Network Organizations Work" Harvard Business School Press 288-308, 1992

    59 Malhotra, Y, "Extending the Technology Acceptance Model to Account for Social Influence : Theoretical Bases and Empirical Validation" IEEE Computer Society Press 1999

    60 Szulanski, G, "Exploring Internal Stickiness : Impediments to the Transfer of Best Practice within the Firm" Strategic Management Journal 17 (17): 27-43, 1996

    61 Gongla, P, "Evolving communities of practice : IBM Global Services experience" IBM Systems Journal 40 (40): 842-862, 2001

    62 Dyer, J.H, "Creating and Managing a High-performance Knowledge- sharing Network : The Toyota Case" Strategic Management Journal 21 (21): 345-367, 2000

    63 Burkink, T, "Cooperative and Voluntary Wholesale Groups : Channel Coordination and Interfirm Knowledge Transfer" Supply Chain Management : An International Journal 7 (7): 60-70, 2002

    64 Kankanhalli, A, "Contributing Knowledge to Electronic Knowledge Repositories : An Empirical Investigation" MIS Quarterly 29 (29): 113-143, 2005

    65 Wenger, E.C, "Communities of Practice : The Organizational Frontier" Harvard Business Review 78 (78): 139-145, 2000

    66 Fishbein, M, "Belief, attitude, intention, and behavior : an introduction to theory and research" Addison-Wesley 1975

    67 Bock, G.-W, "Behavioral Intention Formation in Knowledge Sharing : Examining the Roles of Extrinsic motivators, Social-psychological Forces, and Organizational Climate" MIS Quarterly 29 (29): 87-111, 2005

    68 Rai, A, "Assessing the Validity of IS Success Models : An Empirical Test and Theoretical Analysis" Information Systems Research 13 (13): 50-69, 2002

    69 Ko, D.G, "Antecedents of Knowledge Transfer from Consultants to Clients in Enterprise System Implementations" MIS Quarterly 29 (29): 59-85, 2005

    70 Alavi, M, "An Empirical Examination of the Influence of Organizational Culture on Knowledge Management Practices" Journal of Management Information Systems 22 (22): 191-224, 2006

    71 Menon, A, "A model of marketing knowledge use within firms" Journal of Marketing 56 (56): 53-71, 1992

    72 Lin, L, "A Sender-receiver Framework for Knowledge Transfer" MIS Quarterly 29 (29): 197-219, 2005

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