항만물류 서비스품질, 항만평판과 선사의 항만 고객충성도의 구조적 관계

다국어 초록 (Multilingual Abstract)

Recently great attention has been shown to the question of a port competitiveness. And given its importance in a national economy, it appears likely to us that it is reasonable. Port competitiveness has been defined in various aspects, we regard a customer loyalty as port competitiveness in this study. Seen from this point of view, it is important to understand how container shipping lines satisfied and formed a customer loyalty.
The main objectives of this study were: firstly, to construct a theoretical model which help to shed light on a customer loyalty, secondly, employing the constructed model, we analyse the structural relationships among port logistics service quality, port reputation and customer loyalty.
The results of the study indicate that customer loyalty is formed dual paths, a port logistics service quality path and a port reputation path. Proceeding from this fact, Port Authority should effort to raise the port logistics service quality and man-age port reputation from a strategic point of view.

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