지각된 서비스가치, 서비스전환비용과 고객충성도의 관계분석 -씨푸드 레스토랑을 중심으로- = The Relationships among Perceived Value of Service, Services Switching Costs, and Customer Loyalty in Seafood Restaurants

다국어 초록 (Multilingual Abstract)

The objective of this study was to identify relationships among customers` perceived value of service, services switching costs, and customer loyalty in seafood restaurants. In particular, this study focused on showing the factors of customers` perceived value including economic value, psychological value, and social value, which have a significant effect on services switching costs, which have an effect on customer loyalty. In this survey, 285 questionnaires were used for the statistical analysis, and the study examined reliability and validity of the data by using PASW Statistics 18.0. The results showed that perceived values, such as economic value and social value had a significant influence on switching costs, and switching costs also had an significant effect on customer loyalty.

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