서비스기업의 내부마케팅지향성, 시장지향성, 그리고 공급자와의 관계마케팅지향성이 사업성과에 미치는 영향

참고문헌 (Reference)

1 황선아, "종업원의 고객지향성에 따라 관계 질(만족, 신뢰, 몰입)이 재방문의도에 미치는 영향에 관한 연구" 6 (6): 151-186, 2005

2 노영, "의류업체에서 내부 마케팅의 영향 요인이 내부 성과와 외부 성과에 미치는 영향" 13 (13): 452-468, 2005

3 강두식, "의료기관의 서비스지향성이 경영성과에 미치는 영향에 관한 연구" 인천대학교 대학원 2004

4 오재신, "시장지향성의 선·후행변수에 관한 연구" 18 (18): 361-385, 2005

5 박명호, "소매전문점에서의 관계마케팅요인과 관계품질 그리고 점포충성도와의 관계" 11 (11): 97-123, 2006

6 이유재, "서비스마케팅" 학현사 2008

7 유동근, "동물병원의 시장지향성과 공급업체와의 관계지향성이 동물병원 성과에 미치는 영향: 경영자의 특성과 동물병원 입지에 따른 조절효과" 18 (18): 189-222, 2008

8 김경찬, "기업성과에 대한 관계마케팅의 영향력 검증을 위한 실증적 연구" 4 (4): 191-219, 2003

9 Jones, T. O., "Why satisfied customers defect" 73 (73): 88-91, 1995

10 Slater, S. F., "The positive effect of a market orientation on business profitability: a balanced replication" 48 (48): 69-73, 2000

11 Subramanian, R., "The market orientation -performance relationship in the context of a developing economy: An empirical analysis" 53 (53): 1-13, 2001

12 Ryssel, R., "The impact of information technology deployment on trust, commitment and value creation in business relationships" 19 (19): 197-207, 2004

13 Berry, L. L., "The employee as customer" 3 (3): 33-39, 1981

14 Sin, L. Y. M., "The effect of relationship marketing orientation on business performance in a service-oriented economy" 16 (16): 656-676, 2002

15 Narver, J. C., "The effect of a market orientation on business profitability" 54 (54): 20-35, 1990

16 Kara, A., "The effect of a market orientation on business performance: a study of small-sized service retailers using MARKOR scale" 43 (43): 105-118, 2005

17 Morgan, R. M., "The commitment-trust theory of relationship marketing" 58 (58): 20-38, 1994

18 Hsiesh, Y. C., "Supplier market orientation and accommodation of the customer in different relationship phases" 37 (37): 380-393, 2008

19 Anderson, J. C., "Structural equation modeling in practice: a review and recommended two-step approach" 103 (103): 411-423, 1988

20 Lukas, B. A., "Striving for quality: the key role of internal and external customers" 1 : 175-197, 1996

21 Parasuraman, A., "Service firms need marketing skills" 26 (26): 28-31, 1983

22 Czepiel, J. A., "Service encounters and service relationships: implications for research" 20 (20): 13-21, 1990

23 Gronroos, C., "Service Management and Marketing: Managing the Moments of Truth in Service Competition" Lexington Books 1981

24 Berry, L. L., "Relationship marketing of services-growing interest, emerging perspectives" 23 (23): 236-245, 1995

25 Gronroos, C., "Relationship approach to marketing in service contexts: the marketing and organizational behavior interface" 20 (20): 3-11, 1990

26 Hwang, I. S., "Relationship among internal marketing, employee job satisfaction and international hotel performance: an empirical study" 22 (22): 285-293, 2005

27 Nunnally, J. C., "Psychometric Theory" McGrawHill 1967

28 Kotler, P., "Principles of Marketing" Prentice Hall 2008

29 Levy, S. J., "Marketing Society and Conflict" Prentice Hall 1975

30 Berry, L. L., "Marketing Services: Competing Through Quality" The Free Press 1991

31 Kotler, P., "Marketing Management: Analysis, Planning, Implementation, and Control" Prentice Hall 1994

32 Kohli, A. K., "Market orientation: the construct, research propositions, and managerial implications" 54 (54): 1-18, 1990

33 Jaworski, B. J., "Market orientation: antecedents and consequences" 57 (57): 53-70, 1993

34 Sin, L. Y. M., "Market orientation, relationship marketing orientation, and business performance: the moderating effects of economic ideology and industry type" 13 (13): 36-57, 2005

35 Im, S., "Market orientation, creativity, and new product performance in high-technology firms" 68 (68): 114-132, 2004

36 Lebra, T. S., "Japanese Patterns of Behavior" University of Hawaii Press 1976

37 Gounaris, P. S., "Internal-market orientation and its measurement" 59 (59): 432-448, 2006

38 Hauser, J. R., "Internal customers and internal suppliers" 33 (33): 268-280, 1996

39 Conduit, J., "How critical is internal customer orientation to market orientation" 51 (51): 11-24, 2001

40 Palmatier, R. W., "Factors influencing the effectiveness of relationship marketing: a meta-analysis" 70 (70): 136-153, 2006

41 Moorman, C., "Factors affecting trust in market research relationships" 57 (57): 81-101, 1993

42 Barnes, B. R., "Exploring the linkage between internal marketing, relationship marketing and service quality: a case study of a consulting organization" 15 (15): 593-601, 2004

43 van Zyl, H.J.C., "Exploring a conceptual model, based on the combined effects of entrepreneurial leadership, market orientation and relationship marketing orientation on south africa's small tourism business performance" 38 (38): 17-24, 2007

44 Deshpande, R., "Executive insights: corporate culture and market orientation: comparing indian and japanese firms" 7 (7): 111-127, 1999

45 Slater, S. F., "Does competitive environment moderate the market orientation-performance relationship?" 58 (58): 46-55, 1994

46 Oczkowski, E., "Discriminating between measurement scales using non-nested tests and two-stage least squares estimators: the case of market orientation" 15 (15): 349-366, 1998

47 Callaghan, M., "Dimensions of a relationship marketing orientation" 7 (7): 10-65, 1995

48 Gronroos, C., "Defining marketing: a market-oriented approach" 23 (23): 52-60, 1989

49 Grewal, R., "Building organizational capabilities for managing economic crises: the role of market orientation and strategic fexibility" 65 (65): 67-80, 2001

50 Mohr-Jackson, I., "Broadening the market orientation: an added focus on internal customers" 30 (30): 455-467, 1991

51 Song, X., "Antecedents and consequences of cross-functional cooperation: a comparison of R&D, manufacturing, and marketing perspectives" 14 (14): 35-47, 1997

52 Banker, R. D., "An empirical investigation of an incentive plan that includes nonfinancial performance measures" 75 (75): 65-82, 2000

53 배병렬, "AMOS 7에 의한 구조방정식 모델링" 도서출판 청람 2007

54 Fornell, C., "A national customer satisfaction barometer: the swedish experience" 56 (56): 6-21, 1992

55 Homburg, C., "A multiple-layer model of market-oriented organizational culture: measurement issues and performance outcomes" 37 (37): 449-462, 2000

56 Anderson, J. C., "A model of distributor firm and manufacturer firm working partnerships" 54 (54): 42-58, 1990

57 Cano, C. R., "A meta-analysis of the relationship between market orientation and business performance: evidence from five continents" 21 (21): 179-200, 2004

58 Rafiq, M., "A customer-oriented framework for empowering service employees" 12 (12): 379-396, 1998