템플스테이 체험이 방문객 행동의도 형성에 미치는 영향: 체험경제이론을 중심으로 = The Influence of Temple Stay Experience on forming Visitor`s Behavioral Intention: Focused on Experience Economy Theory

다국어 초록 (Multilingual Abstract)

Concentrating on the tourists’ experiences has been one of important considerations in the tourism industry. In this regard, temple stays are emerging as global cultural attractions that offer tourists unique experiences and positively influence emotion response, satisfaction, and behavioral intention. Therefore, the purpose of the current study is to examine the role of escape, entertainment, esthetic, and educational experiences on emotional response (i.e., pleasure, reposedness, and dominance) for experience, satisfaction, and behavioral intention in the context of temple stays. To this end, a self-administered survey was conducted for visitorsof temple stays. The results of testing Pine and Gilmore’s concept of the experience economy indicate that entertainment experience affected pleasure and reposedness, and educational experience influence only arousal. Moreover, the results of this study also reveal that escape experience affected pleasure, reposedness, and dominance, whileas esthetic experience had an effect only on pleasure. Furthermore, the level of visitors’ behavioral intention for temple stays was found to be significantly explained by satisfaction which in turn, was influenced by the emotional response of pleasure, reposedness, and dominance.

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