음식관광 체험활동 선호도와 음식관련 성격 특질이참여의도에 미치는 영향에 관한 연구 = The Effect of Preference for the Food-related Activity Experience in Culinary Tourism and of the Food-related Personality Traits on Intention to Participate

다국어 초록 (Multilingual Abstract)

This study explored to identify the impact of tourist's preference toward the food-related activity experience and of the food-related personality traits on their intention to participate in the activities. A factor analysis and a reliability test was conducted to a total of 300 copies from the internet survey using SPSS 18.0. The proposed research hypotheses were verified through a multiple regression analysis. The results of hypothesis verification are as follows. First, tourist's preference for food-related activity experience have a partially significant impact on intention to participate. Particularly, touring culinary/ wine route is the most highly related to the intention of participation. Second, food neophilia in food-related personality traits has a significantly positive impact on intention to participate, but not significant by food neophobia. The result of this study will be helpful with tourist industry which needs to develop culinary and food-related experience tour program.

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